Senior Vice President, Analytics

PUBLICIS GROUPE•Chicago, IL

67d

About The Position

The Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The Senior Vice President serves as the main point of contact for digital media measurement and analytics for our client and as the analytics lead for their given account. This person will be responsible for an analytics team that uses data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization. The SVP will be a thought leader and go-to expert for all things media-measurement and leans in to lead and execute agency-wide initiatives.

Requirements

Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
12+ years in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics
8+ years of people management experience with progressing roles and responsibilities
Excellent project management, organization, leadership, presentation and communication skills
Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results
Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers
Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace
A team player with proven ability to work well with others, acting both resourceful and collaborative
Proficiency in Microsoft Office Suite with advanced understanding of Excel
Excellent verbal and written communication skills

Nice To Haves

Experience with statistical software packages (SAS,R, Python) a plus
Experience with visualization tools such as Tableau, GoodData, Datorama

Responsibilities

Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
Drive a culture of 'always on 'data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning
Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions
Lead measurement framework development and define media KPIs linked to the business objectives
Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story -why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables.
Primary lead for brand teams (agency and client) on campaign/brand measurement research development and implementation
Guide and work closely with the investment and planning teams and the client teams to deliver on "data-driven" marketing investment decisions (how much, where, when, which channels, etc...) and demonstrate delivery against business objectives
Consult with client media teams to align with the strategy, measurement, and optimization plans
Develop, manage, and mentor a team and lead strategic efforts and departmental vision

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances