Senior Vice President, Analytics

Publicis Groupe•New York, NY

About The Position

Zenith is looking for a SVP of Analytics to join one of our largest account's team. The SVP of Analytics will provide intellectual capital, team direction, manage a dynamic team and help share the analytics strategy across all of lines of business.

Requirements

12+ years of experience, with minimum of 5 years of agency experience
Experience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Blue Kai, TURN, etc.) and relational databases (SQL Server, MS Access, Oracle)
Digital attribution experience (VisualIQ, Convertro, etc.)
Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display
Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data
Expertise in leveraging the digital data ecosystem. Advanced digital data market experience a key requirement, including social and mobile data experience
Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social - understand a holistic view of a Paid, Owned, Earned
Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams

Responsibilities

Contribute intellectual capital with regard to measurement, analytics, research and insights
Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
Lead and manage a sizable team of data experts and media analysts in New York and San Francisco
Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions
Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights
Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
Actively participate and contribute to new business and existing client business development
Help evaluate and recommend data driven vendors and solutions to continuously drive innovation and operational excellence