What you will be doing: Craft high-impact microcopy (buttons, labels, menus), contextual messages (tooltips, confirmations, errors), and notifications that support user actions and drive adoption—creating a cohesive experience across our mobile and web ecosystem. Write and refine in-app copy for key journeys (e.g., onboarding, servicing, payments), ensuring clarity, confidence, and brand alignment. Define the right information at the right moment: empty states, progressive disclosure, help content, and recovery paths that reduce friction and cognitive load. Partner with Design and Research to plan and run content experiments (usability studies, comprehension tests, A/B tests) and iterate based on evidence. Collaborate with Data/Analytics to establish content success measures (task completion, comprehension, error rate, CSAT, readability) and use insights to prioritize improvements. Maintain and evolve content standards, voice & tone guidance, lexicons, and structured content models for multi-channel use (including localization). Contribute content patterns and guidance to the design system (Figma components + content specs), documenting rules for naming, states, and reusability. Ensure content meets accessibility and regulatory requirements; write to WCAG-aligned readability, semantic clarity, and assistive technology needs. Co-define product and content hypotheses with the pod; plan research to validate language, concepts, and IA labels; synthesize insights into actionable content changes. Conduct competitive scans and stay current on industry best practices in UX content and content design. Map content across journeys and states; identify inconsistencies, debt, and opportunities for simplification; create content strategies for epics and features. Operate as the pod’s content lead: participate in backlog grooming, stand-ups, and ensure content is implemented correctly and localized effectively. Provide clear content specifications. Write, edit, and proof content with high standards for accuracy, grammar, and brand voice; support cross-functional collaboration.
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Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees