Senior UX Content Designer, YouTube Shopping

Google • San Bruno, CA

19d • $138,000 - $202,000

About The Position

As a UX writer, you are an advocate for Google design, shaping product
experiences by creating useful, meaningful text that helps users complete tasks.
You help set the goal for content and drive cohesive product narratives across
multiple platforms and touch points. As a stellar writer, your portfolio of work
demonstrates content that simplifies and beautifies the overall user experience.
You work with people in a variety of UX design-related jobs including
researchers, product managers, engineers, marketing and customer operations.
Collaborating with each, you strive to establish cohesive language and a unified
voice across products and platforms. You regularly use empathy, logic and data
to inform content choices and recommendations that include the right words and
sometimes complementary data and images.

As a Senior UX Content Designer, you will play a vital role in helping viewers
discover the products they'll love with the creators they trust. You'll bring a
zoom-out holistic approach across different product areas, overseeing the
language we use to bind YouTube Shopping, YouTube Ads, merchants and brands into
a coherent ecosystem.

YouTube Shopping is a thriving, close-knit team that prioritizes fast iteration
and close understanding of its creators. We also sometimes organize research
trips (Korea, Japan, India) and events on top of regular usability testing and
user research.

At YouTube, we believe that everyone deserves to have a voice, and that the
world is a better place when we share, and build community through our stories.
We work together to give everyone the power to share their story, explore what
they love, and connect with one another in the process. Working at the
intersection of cutting-edge technology and boundless creativity, we move at the
speed of culture with a shared goal to show people the world. We explore new
ideas, solve real problems, and have fun — and we do it all together.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in UX content design, leading content-related projects for a tech product or in a similar environment.
• Experience on UX-focused product writing and shaping content for multi-disciplinary projects.
• Include a portfolio, website, or any other relevant link to your work in your resume (providing a viewable link or access instructions).

Nice To Haves

• Experience creating and implementing visual design systems, applying design tools (e.g., Figma).
• Experience with customer journeys and content flows, framing and scaling content design solutions.
• Experience working on global brands/experiences and localization, and transcreation.
• Experience with prompt engineering, system prompt evaluation and conversational design.
• Experience working with generative AI.

Responsibilities

• Provide direct writing and high-level direction to create clear, concise experiences across the YouTube ecosystem, ensuring all content adheres to nuanced voice, tone, and formality principles.
• Formulate content hypotheses and iterate based on UX Research readouts, balancing user needs with business goals while navigating complex requirements from Product and Legal partners.
• Lead workshops and presentations to communicate complex ideas simply, influencing stakeholders by articulating the strategic reasoning behind design decisions and challenging the status quo.
• Seek and incorporate peer feedback, while offering "big picture" strategies that bridge product boundaries and improve the broader content ecosystem.
• Manage delivery expectations through effective prioritization and time management, demonstrating the agility to pivot approaches or dive deeper when the project warrants exploration.

Benefits

• bonus
• equity
• benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level