Senior Trade Marketing Manager

Nature Fresh Farms Inc•Detroit, MI

6h•Onsite

About The Position

Imagine breaking from tradition to ensure a brighter future for generations to come. At Nature Fresh Farms®, we’re committed to nourishing people and the planet through greenhouse farming. Since 1999, our family-owned company has pursued a simple yet profound goal: to cultivate a kinder, healthier future. Today, we’re proud to be one of North America’s largest vertically integrated leaders in greenhouse-grown produce. While we are growers, we are also greenhouse builders, plant nurturers, and collaborative partners united by shared values and vision. Our journey is far from over. As we look to the future, we remain committed to: Innovation and conservation Reducing waste and promoting biodiversity Creating a more sustainable, inclusive, and friendlier world for all 🌟 We’re Hiring! We are currently looking to fill a full-time, permanent position for a Senior Trade Marketing Manager in our Trade Marketing Department at our Detroit office.

Requirements

7+ years of experience in trade marketing, commercial analytics, or pricing strategy within CPG, retail, or fresh produce
Demonstrated experience influencing senior leadership through data-driven insights
Strong financial acumen and understanding of trade spend, margin structures, and retail dynamics
Advanced proficiency in data analytics tools and business intelligence platforms
Post secondary education in business, analytics or other related disciplines required.
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information.
Exceptional communication abilities, active listening skills and written communication skills.
Ability to maintain respectful relationships at all levels within and outside the organization.
Proficiency in working with computers and software programs, specifically ERP, KPI Portals and Microsoft Office more specifically Excel and Nav.
Ability to identify issues and problem solve independently using appropriate resources internally and externally.
Displays strong initiative and able to work independently with little direction, within a fast-paced environment.
Excellent organizational and multitasking skills.
Team player with a high level of dedication.
Ability to work under strict deadlines; and ensure timely follow-up.
Must be strong with follow through as many tasks require constant follow-up.
Very high degree of confidentiality and integrity required regarding all aspects of the business.
Valid passport with the ability to travel to the U.S. or internationally as required.
A valid driver's license and use of personal vehicle are required as needed.

Responsibilities

Lead the development of trade marketing analytics strategy aligned with retail growth objectives
Provide strategic recommendations on pricing, promotional planning, and trade investment optimization
Partner with Sales leadership on account-specific growth strategies and performance reviews
Establish frameworks to evaluate trade ROI, margin impact, and long-term brand equity
Conduct comprehensive market research to identify emerging industry trends, consumer behavior shifts, and retail landscape changes within the produce sector
Lead ongoing competitive intelligence efforts, including pricing, promotional activity, assortment shifts, and strategic positioning
Translate insights into actionable recommendations to strengthen competitive advantage
Own pricing analytics strategy, including monitoring market pricing dynamics and recommending adjustments to maximize profitability and competitiveness
Lead post-event promotional analysis to evaluate sales lift, incremental revenue, customer engagement, and trade spend effectiveness
Develop predictive insights to inform future promotional planning and trade calendar development
Oversee the analysis of sales performance, market share trends, and key commercial KPIs
Design and implement dashboards and reporting tools that support executive decision-making
Present quarterly business insights and strategic recommendations to senior leadership
Act as the central analytics partner across Sales, Marketing, Finance, and Operations
Align trade marketing initiatives with supply chain, margin targets, and operational capabilities
Influence cross-functional decisions through clear communication of data-driven insights
Lead and mentor trade marketing analysts (as applicable) and build analytical capabilities within the organization
Establish best practices in trade performance measurement and reporting
Identify tools, systems, and processes to enhance analytics maturity
Comply with all Health and Safety, Bio Security, and Nature Fresh Policies and Procedures
Complete all physical requirements without a reasonable accommodation
This job description highlights main components but is not inclusive of other activities that may be required