Senior Thought Leader Liaison, Immunology

Genentech•San Francisco, CA

3d•Onsite

About The Position

Senior Thought Leader Liaison, Immunology Why Genentech We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society. About this Marketing Role: The Senior TLL role at Genentech is a crucial link between the company and National & Regional Therapeutic Area Experts (TAEs) across Immunology. The Senior TLL will garner insights to refine strategy and execution, develop advocacy to shape market beliefs and behaviors, and enhance connections with National and Regional Therapeutic Area Experts (TAEs) within their geography. The Senior TLL will demonstrate capabilities to translate TAE insights into actionable feedback to shape brand and squad strategies and execution. The Senior TLL supports pull through of Squad priorities and brand strategies to local/regional Customer Engagement (CE) opportunities and partners with CE leadership to shape advocacy in local markets.

Requirements

Demonstrates Proficiency within the following Key Competencies Sr. Thought Leader Liaisons are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)
Customer Understanding - I'm always learning about my customers, what they need, and the world they live in.
Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals.
Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Deep knowledge of National and Regional TAEs with a preference for strong relationships among TAEs within geography
Deep knowledge of each customer type (e.g. HCPs, patients, payers, IDNs, distributors, pathways) and how TAEs may engage with various customer types
Ability to educate and challenge TAEs
Understanding of partners, their roles and leveraging their expertise to effectively partner, engage, and mobilize key internal stakeholders.
Ability to articulate business problems and identify solutions
Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively for making decisions
Ability to utilize computer programs to build and share presentations, utilize spreadsheets to decipher important insights, and host virtual meetings with internal stakeholders/customers
Ability to successfully manage cross-functional projects in collaboration with other internal stakeholders and vendors
Ability to think with an enterprise mindset
Ability to influence and inspire individuals and teams across the CMG network, from front-line employees to the executive level
Ability to flex and thrive in an ambiguous environment undergoing transformational change
Strong financial acumen and analytical skills to effectively interpret and utilize quantitative and qualitative data
Embraces change, embodies a continuous improvement mindset, and exemplifies agile principles in day-to-day activities
Bachelors' Degree
A minimum of 5 years cross-functional industry experience in life sciences (pharma or biotechnology) or related industry (e.g., payers, health systems), is required

Nice To Haves

Graduate Level degree
Immunology experience, specifically across Rheumatology & Nephrology
Thought Leader Liaison experience
Previous experience in Commercial functions
Experience in shaping or influencing marketing strategies, plans, and tactics
Proven and thorough knowledge of Commercial issues associated with highly competitive therapeutic area
Proven track record of consistent achievement or overachievement in assigned responsibilities, goals, objectives and any other relevant metrics
Previous experience building, implementing and seamlessly executing action plans, programs and related activities

Responsibilities

Establish and foster effective partnerships with National and Regional Thought Leaders
Develop advocacy among National and Regional TAEs to further advance squad and brand priorities
Ability to understand, integrate, and synthesize insights across customers, competitors, therapeutic or business areas and markets to shape strategic planning and customer impact
Coordinate and communicate with internal stakeholders (e.g., Squad leadership, customer engagement roles, marketing, USMA network, compliance, and legal) to ensure cohesive and compliant understanding of Therapeutic Area (TA) strategy, priorities, and needs.
Acts with urgency in ensuring our TAEs are educated on the most up-to-date data and messages for our brands and markets and compliantly correcting any misperceptions
Partner with medical to lead overarching TAE strategy for brands, indications & launches; each function independently determines final strategies, tactics & activities
Compliantly manage Fee-for-service activities that include TAEs (selection / pull through as appropriate)
Effectively influences customer perception and advocacy for current and future products, and leverages relationships with these customers appropriately to meet the needs of all GNE partners (brand marketing, CE, medical, global)
Actively participates on core Marketing and TLL sub-teams (e.g., ad board planning/execution, insights, congresses)
Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Accountable for being fully knowledgeable of and compliant with all relevant company policies and procedures, and applicable laws and regulations that govern conduct of GNE activities