Senior Technical Product Marketing Manager

RedSeal•Menlo Park, CA

2d•Remote

About The Position

RedSeal, a pioneer in proactive exposure management and winner of the SC Award for Best CTEM Solution, helps organizations see, understand, and secure their hybrid digital environments across IT (on-prem, cloud, and remote workers), OT, and IoT. By dynamically modeling the entire environment, RedSeal uncovers hidden assets, misconfigurations, and lateral attack paths, prioritizes exposures based on business-critical impact with Risk Radius™, and continuously validates compliance with internal policies and industry standards. Trusted by hundreds of Fortune 1000 companies and more than 75 U.S. government agencies, including all five branches of the U.S. military, RedSeal strengthens resilience, streamlines operations, and reduces business risk. Learn more at www.redseal.net. Reporting to the SVP of Marketing, the Senior Technical Product Marketing Manager is a strategic storyteller responsible for bringing RedSeal’s products to life through compelling messaging and content. This role plays a critical part in shaping promotion strategies, articulating value and differentiation, and enabling the sales team to effectively communicate outcomes to our target audiences. This leader will serve as the primary liaison between product management, marketing, and sales. They are responsible for deeply understanding the market, target audience, and product, and for translating RedSeal’s value proposition and technical capabilities to help technical buyers and decision-makers recognize the need for RedSeal. The ideal candidate brings extensive cybersecurity experience and will lead impactful go-to-market strategies that drive measurable company growth and high customer retention.

Requirements

10+ years of experience in cybersecurity.
5+ years in product marketing, preferably in smaller organizations.
Understanding of Networking and Network Technologies, malware and threat actors, process-based security controls, vulnerability management, and exposure management.
Knowledge of a various security frameworks including Zero Trust, Continuous Threat Exposure Management (CTEM) and compliance frameworks including STIG, CIS, PCI DSS, NERC CIP, and CMMC.
Fluency in recent news, cybersecurity trends, and regulatory changes and able to translate that knowledge into concrete strategic actions.
Strong imagination, instincts and judgment in transforming complex topics and information into captivating, relevant marketing content.
Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines
Success in developing strong internal and external relationships
Proven ability to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities
Excellent written and verbal communication skills
Excellent technical skills – MS Office (specifically advanced Excel and PowerPoint), and sales and marketing tools (Salesforce.com, HubSpot)

Responsibilities

Scale our product marketing function (and core processes) with a focus on driving pipeline, solution value, and customer value realization.
Be the specialist on our existing customers and potential buyers and influencers, shaping personas, key use cases and industry specific scenarios.
Establish the positioning of RedSeal solutions, including developing and maintaining our key differentiators, value propositions, and messaging.
Cultivate a solid understanding of our shifting competitor landscape by developing and sharing market insights on key competitors. win/loss analysis, battle,
Work with product and sales teams to coordinate and lead the development and implementation of end-to-end launch plans for new features, products, and technology integrations.
Drive the strategic GTM direction for enterprise market growth, including developing core use cases, buyer messaging, and sales plays.
Enable our sales teams with customer value oriented materials such as pitch decks, objection handling, RFP templates, website copy, long form content, blogs, collateral, stats and facts, and demo videos.
Manage and ensure the success of customer engagement initiatives, including advocacy, references, and community.
Stay ahead of exposure management trends and emerging threats, ensuring messaging and content remain timely and impactful.
Influence product roadmap by incorporating insights from analysts, market research, competitive developments, customer feedback, and hands-on exploration of the platform.
Set clear goals and product marketing Key Performance Indicators with support from the team.