Senior Strategy Manager

ZoomInfo Technologies LLC•Waltham, MA

15h•$108,500 - $135,000•Hybrid

About The Position

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast. As a Strategy Manager, Marketing, you will play a critical role in driving customer value, ad spend growth, and long-term strategy and retention for ZoomInfo Marketing customers. This role operates as a strategic advisory position, partnering closely with customers and internal teams to design, activate, and optimize marketing strategies that translate into measurable performance outcomes. You will own strategic engagement across your book of business, serving as a trusted marketing expert while driving adoption, usage, and spend through structured Engagement Tracks and performance-led consulting.

Requirements

5–8 years of experience in digital advertising, ad operations, ad strategy, or campaign management preferred
Experience operating in a strategic, client-facing role, preferably within SaaS, professional services, or consulting environments
Strong understanding of DSPs and the ability to articulate their value in a business-outcomes-driven way
Proven ability to translate business goals into actionable marketing and media strategies
Demonstrated success managing complex, cross-functional engagements
Excellent communication skills across written, verbal, and visual formats
Strong organizational skills, attention to detail, and comfort operating in a fast-paced, ambiguous environment
Passion for strategic problem-solving, and marketing performance

Responsibilities

Drive Ad Spend Sales & Usage across assigned accounts
Increase the count of Strategic Consulting Engagement Tracks aligned to customer marketing goals
Conduct and scale Advertising Performance Reviews to drive optimization and growth
Support growth through strong performance and value realization
Accelerate DSP adoption through strategic guidance and activation
Serve as the go-to strategic consultant for marketing personas within our ZoomInfo customer base
Serve as a strategic advisor and media expert, guiding customers to maximize value from ZoomInfo Marketing
Execute end-to-end Engagement Track consulting series, including planning, strategy, education, and framework design
Provide recommendations across audience building, creative direction, and media planning
Drive campaign success and budget utilization, ensuring effective activation and scalable ad spend
Conduct Advertising Performance Reviews, translating performance data into actionable insights and next-step recommendations
Meet regularly with customers in consulting engagements to review campaign performance, optimizations, and next steps
Partner with Customer Delivery Managers to align Engagement Tracks to Ad Spend Sales & Usage outcomes
Collaborate with Account Managers on growth strategy, grounded in customer performance and adoption