Senior Strategy Lead - US

Entravision•Austin, TX

About The Position

Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale. In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions. Senior Strategy Lead - US Austin, TX | Full Time

Responsibilities

Management of an Essential Function: U.S. Campaign Operations (50% of time)
Establishes and directs the complete strategic and operational framework for the U.S. AdOps function. This includes defining functional goals, setting performance benchmarks, and developing the overarching strategy for campaign execution in the U.S. market, ensuring alignment with Smadex's HQ.
Develops and implements a comprehensive playbook of Standard Operating Procedures (SOPs) for the new U.S. AdOps team. This involves codifying best practices for campaign setup, quality assurance, optimization, and reporting, all tailored to the specific functionalities of Smadex's proprietary DSP and tools. This duty is foundational to creating a scalable and efficient U.S. function.
Oversees and manages the performance of the entire U.S. team campaign portfolio at a functional level. This involves analyzing aggregate performance data to identify market trends, directing resource allocation towards high-priority initiatives, mitigating systemic risks, and ensuring that the function as a whole achieves its revenue and client satisfaction targets.
Senior-Level Strategic Oversight & Discretionary Authority (30% of time)
Exercises independent judgment and discretion over the day-to-day strategic operations of the function. This includes making final decisions on the resolution of high-stakes technical and performance escalations, approving strategic testing initiatives for the U.S. market, and determining the optimal allocation of functional resources to support key client accounts.
Functions at a senior level within the organization by serving as the primary liaison between the U.S. AdOps function and global leadership in Barcelona. The Lead will be responsible for reporting on the function's performance and strategic direction, directly influencing global operational strategy.
Directs the adoption and implementation of new proprietary technologies, platform features, and operational methodologies released by the global product and engineering teams. This involves managing the change process within the U.S. function and ensuring the new team can effectively leverage these advancements.
Specialized Knowledge Transfer & Team Enablement (20% of time)
Serves as the sole on-site subject matter expert possessing an advanced, specialized knowledge of the Smadex proprietary DSP, including its customizable machine-learning algorithms, its cross-channel Mobile/CTV capabilities, and its complex Multidimensional Reporting tool.
Develops and leads the foundational training program for the newly hired and inexperienced U.S. AdOps team members. This is an incidental but critical duty that supports the primary managerial function of establishing a capable and self-sufficient operational unit. The objective is to transfer the specialized knowledge required to operate the Smadex platform to Smadex's exacting global standards.
Provides high-level guidance and mentorship to the U.S. team, reviewing their work not as a first-line supervisor of non-professional staff, but as a functional manager ensuring adherence to the processes, quality standards, and strategic frameworks that he has established.