Senior Strategic Events Marketing Manager

Harness•Austin, TX

23d•$145,000 - $160,000•Remote

About The Position

We’re looking for a Senior Strategic Events Marketing Manager to scale our third party trade-show strategy , lead generation, driving pipeline, and brand awareness across our global audience of DevOps, platform, and engineering leaders. This is a highly strategic role for someone who can design event programs—not just run events. You’ll define how third party events support our go-to-market motion, product launches, and brand narrative, while ensuring flawless execution and measurable business impact. This role is crucial in driving brand awareness, generating leads and supporting the overall sales and marketing strategy. If you’re passionate about the development of successful event initiatives designed to create sales opportunities, brand awareness, and premium customer experiences- this is the role for you!

Requirements

6+ years of experience in events marketing, with a strong focus on third party events in B2B SaaS or technology.
Proven experience owning event programs that drive measurable business outcomes (pipeline, engagement, brand).
Strong understanding of technical audiences, ideally in DevOps, cloud, infrastructure, or developer-focused products.
Exceptional project management skills with the ability to manage multiple complex programs simultaneously.
Excellent written and verbal communication skills; confident working with executives, engineers, and external partners.
Comfortable operating in fast-paced, high-growth environments with evolving priorities
Work Location remote within the U.S - near a major airport due to regular travel required.

Responsibilities

Third Party Events Strategy & Program Ownership Contribute to the overall strategy and execution of event-based marketing for third-party events, from understanding the competitive landscape, developing a corresponding event plan and implementing associated logistics
Build a scalable, repeatable events framework that can be expanded to support global audiences and multiple product lines.
Lead the end to end execution of strategic tier one national events, regional events and collaborate with the global team on the execution of the Harness user conference road show
Manage event deliverables from start to finish including budget development, materials creation, staffing, on-site set-up and logistics and post event reporting
Ensure booth design, collateral, and digital assets maintain a cohesive brand presence and create engagement with event attendees.
Implement strong follow-up with sales teams and measure results against goals to evaluate future participation, areas of improvement, and recommendations
Support broader events team on global initiates, including ancillary event support and management of the events calendar to ensure that all major events and campaigns are documented and communicated to internal teams
Cross-Functional Collaboration Collaborate closely with Demand Gen to drive registrations, attendance, and post-event conversion.
Partner with Sales and Customer Success to ensure field enablement, follow-up strategy, and event execution meets event-influenced pipeline goals.
Work with Product and Engineering to translate complex technical topics into accessible event experiences.
Collaborate with cross functional teams (e.g. Sales, Product Marketing, Brand, and Demand Generation) to define event objectives, event messaging, creative deliverables, and planning timelines to ensure events deliver measurable results
Measurement, Optimization & ROI Define KPIs and success metrics across awareness, engagement, pipeline influence, and revenue.
Analyze performance data and attendee feedback to continuously improve programming.
Build reporting that clearly communicates event impact to marketing and business leadership