Senior Specialist, Social Media

Scout Motors

113d • $110,000 - $135,000

About The Position

Scout Motors is building more than vehicles — we’re building a movement. We’re looking for a strategic, creative, and self-starting Social Media Strategist to help define how Scout shows up across all digital platforms. This is a role for someone who thrives in a fast-paced environment, understands culture, and knows how to craft stories and moments that build brand love from the ground up. You’ll lead social strategy, content creation, and performance insight for Scout’s organic presence, working closely with internal teams and agency partners to ensure every post, story, and reel reflects our vision, our adventurous spirit, and our authenticity.

Requirements

• A portfolio of social media work that demonstrates creativity, punchy copy, video/reel editing, motion graphics, and visual brand design.
• Expertise in Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator, InDesign), Figma, and common design workflows.
• Experience producing platform-specific visuals and video content, including animation, transitions, and storytelling edits.
• Strong communication, tone-of-voice, and collaboration skills.
• Ability to work independently, manage multiple projects, and adapt quickly to shifting priorities.
• Analytical skills to assess performance and adjust strategy while maintaining a creative, audience-first approach.
• Ability and willingness to travel domestically and internationally as required, approximately 35% of the time.
• Valid driver's license required.

Nice To Haves

• Experience launching or growing a new brand’s social presence.
• Experience working with influencers, content creators, or ambassadors.
• Passion for automotive, EVs, mobility innovation, or sustainability.
• Comfortable with fast iteration, evolving priorities, and collaborative feedback loops.

Responsibilities

• Lead Social Strategy: Develop and execute platform-specific strategies that drive engagement, growth, and cultural relevance while amplifying Scout’s brand voice.
• Create & Curate Content: Capture and edit social-first photos and videos, build motion graphics, and create compelling storytelling content for each platform.
• Pitch Stories: Proactively suggest content ideas, campaigns, trends, and real-time moments that connect with audiences and elevate Scout’s social presence.
• Collaborate Across Teams: Partner with in-house creatives, agency partners, influencers, and collaborators to bring concepts to life.
• Translate Campaigns to Social: Convert brand initiatives into engaging, platform-tailored content.
• Analyze & Iterate: Monitor metrics, interpret data, and deliver actionable insights to refine and improve performance.
• Grow Community: Advocate for and co-manage social engagement, conversations, and community-building tactics that reinforce brand loyalty.
• Stay Ahead of Trends: Track social culture, memes, audio, and conversation shifts, and respond quickly with creative, on-brand executions.

Benefits

• Competitive insurance including: Medical, dental, vision and income protection plans.
• 401(k) program with: An employer match and immediate vesting.
• Generous Paid Time Off including: 20 days planned PTO, as accrued, 40 hours of unplanned PTO and 14 company or floating holidays, annually.
• Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders.
• Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave.
• Pay Transparency.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees