Senior Specialist, Search

Known•New York, NY

18d•$80,000 - $90,000•Hybrid

About The Position

The Media Science team continues to grow and so does our need for a Senior Specialist on the Paid Search team. This position is responsible for the creation, maintenance, and optimization of our search ad campaigns, using analytics, automation, and piloting internal tools. While they will be working in a team with at least one more senior member, this position is assuming experience executing and reporting on paid search campaigns, and therefore some ability to do so independently. Senior Specialists are expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve campaign setup to deliver ROI for our clients. In addition, time and project management skills are key to being successful in this role. Being a Senior Specialist at Known is a unique opportunity for those pursuing a career in this field. In addition to the analytics and operations which form the basis of our campaigns, our Senior Specialists often work directly with clients, attending client meetings and presenting recommendations and results with support from more senior members. They are responsible for contributing significantly to deliverables, including regular campaign optimizations.

Requirements

2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads
2+ years professional experience in analytics, advertising, ad tech, or media
Understanding of the fundamentals of paid search advertising
Knowledge and in-platform experience with Google, Microsoft Ads (Bing), or Apple Search Ads
High proficiency with Excel
Strong math and statistics foundational knowledge
Proven ability to work independently and efficiently
Attention to detail
Time management
Excellent verbal and written communication
Experience presenting work to internal teams and clients and the desire to develop this area
Aptitude for deeply interpreting data/analytics
Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others’ work
A desire to work on challenging problems that require flexibility in approach
Ability to think strategically, analytically, and proactively about diverse business problems
Collaborative attitude
Self motivated and exhibits initiative
Willing & able to learn quickly
Abundant intellectual curiosity and integrity

Nice To Haves

Experience managing $1M+ budget independently a plus
Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results
Prior agency experience is a plus

Responsibilities

Leading in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across platforms like Google, Microsoft Ads (Bing), Apple Search Ads, and more.
Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement
Independently build and present campaign-related analyses and performance results. These analyses can include everything from general reporting to audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
Drive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
Ideate on new analytical methodologies for optimizing our campaigns
Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
Management of media finance and billing needs for paid search campaigns