Senior Specialist, Product Marketing

4flow•Atlanta, GA

73d

About The Position

What your new challenge will look like Objectives (Value Propositions) Support product marketing initiatives to position 4flow software products effectively in the market. Contribute to identifying new market opportunities through research and analysis. Responsibilities include: Act as a key interface between the product management team, software sales team, and 4flow’s corporate marketing. Assist in refining go-to-market (GTM) strategies using analytics and market insight Support the creation and maintenance of key strategic GTM elements, such as ICPs, personas, positioning, value proposition, messaging and messaging framework. Coordinate sales & marketing initiatives to support defined product strategies and track their success. Monitor industry trends and marketing best practices to improve execution. Gather and organize customer feedback to enhance product-market fit. Assist in planning and executing multi-channel marketing campaigns to drive awareness, demand, and adoption of 4flow software products. Develop or support the marketing collateral, including sales presentations, product videos, website content, and case studies. Collaborate with internal stakeholders to ensure alignment on marketing initiatives. Why you belong at 4flow University degree in a relevant field. 4+ years of experience in product marketing, marketing, or a related field in the B2B software industry; logistics or supply chain experience is a plus. Strong analytical skills with the ability to interpret data and provide insights. Proficiency in marketing tools and platforms, such as CRM (HubSpot preferred) software, marketing automation, and analytics tools. Ability to manage multiple projects and prioritize effectively. Understanding of marketing principles, market research, and customer behavior. Creative thinker with a proactive approach to problem-solving. Strong communication and collaboration skills. Enthusiastic about learning and improving internal processes. Organized and detail-oriented with a can-do attitude. Passionate about supporting the success of 4flow’s software products in the market. Independent in managing their own work. What we offer Come join us! 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary, an attractive bonus system, and a great benefits package. Ready for 4flow? Then please apply online. Let’s connect your vision with ours and create the future of supply chain. At 4flow, we live and breathe supply chain management. We optimize the world of supply chain and make it sustainably better. In addition to our technical expertise, our team really makes us shine. Because at 4flow, it's all about people, about colleagues, about friends, about you. In our global network of over 1300 team members, each and every individual matters. We support each other and work together towards a common goal. We don't just aim for good results, but excellent ones. And we inspire each other with our motivation to make a difference. At 4flow, you can take responsibility from day one. You’ll learn from the best and keep discovering new topics – all at your own pace with the support you need. That’s why we earned the LEADING EMPLOYERS 2024 award – as one of the top 1% of employers in Germany.

Requirements

University degree in a relevant field.
4+ years of experience in product marketing, marketing, or a related field in the B2B software industry; logistics or supply chain experience is a plus.
Strong analytical skills with the ability to interpret data and provide insights.
Proficiency in marketing tools and platforms, such as CRM (HubSpot preferred) software, marketing automation, and analytics tools.
Ability to manage multiple projects and prioritize effectively.
Understanding of marketing principles, market research, and customer behavior.
Creative thinker with a proactive approach to problem-solving.
Strong communication and collaboration skills.
Enthusiastic about learning and improving internal processes.
Organized and detail-oriented with a can-do attitude.
Passionate about supporting the success of 4flow’s software products in the market.
Independent in managing their own work.

Nice To Haves

logistics or supply chain experience is a plus.

Responsibilities

Act as a key interface between the product management team, software sales team, and 4flow’s corporate marketing.
Assist in refining go-to-market (GTM) strategies using analytics and market insight
Support the creation and maintenance of key strategic GTM elements, such as ICPs, personas, positioning, value proposition, messaging and messaging framework.
Coordinate sales & marketing initiatives to support defined product strategies and track their success.
Monitor industry trends and marketing best practices to improve execution.
Gather and organize customer feedback to enhance product-market fit.
Assist in planning and executing multi-channel marketing campaigns to drive awareness, demand, and adoption of 4flow software products.
Develop or support the marketing collateral, including sales presentations, product videos, website content, and case studies.
Collaborate with internal stakeholders to ensure alignment on marketing initiatives.