Senior Specialist, Performance Marketing
The Digital Stronghold
•Remote
About The Position
The Digital Stronghold is seeking a Senior Specialist, Performance Marketing (Paid Search) to support the execution and optimization of paid search campaigns across our eCommerce platforms. This role is ideal for a performance marketer with 3–5 years of hands-on experience managing campaigns in Google Ads and Microsoft (Bing) Ads, particularly within fashion or lifestyle brands. You’ll play a key role in driving qualified traffic, improving conversion rates, and maximizing return on ad spend (ROAS) through data-driven strategies. Experience with YouTube and paid social platforms (such as Meta) is a plus.
Requirements
- 3–5 years of experience managing paid advertising campaigns, with a strong focus on Google Ads and Microsoft (Bing) Ads
- Experience with Search, Shopping, and Performance Max campaigns
- Strong analytical skills and experience with tools like Google Analytics (GA4)
- Experience in eCommerce or digital marketing environments
- High attention to detail in campaign setup, tracking, and reporting
- Strong communication and collaboration skills
- Familiarity with A/B testing and conversion rate optimization principles
- Bachelor’s degree in marketing, business, analytics, or a related field (or equivalent experience)
- A proactive, curious mindset with a desire to learn and grow
Nice To Haves
- Familiarity with Meta (Facebook/Instagram), TikTok, and/or YouTube advertising (preferred)
Responsibilities
- Own the execution and optimization of paid search campaigns across Google Ads and Microsoft Ads (Search, Shopping, Performance Max)
- Conduct keyword research, audience targeting, competitive analysis, and search query mining to identify growth opportunities
- Monitor and optimize campaigns to improve KPIs such as CTR, CVR, CPA, and ROAS
- Support paid social campaign execution and collaborate on cross-channel learnings
- Partner with Marketing, eCommerce, and Analytics teams to align campaigns with promotional calendars and business goals
- Contribute to testing strategies, including A/B testing and incrementality testing
- Collaborate with creative teams to develop compelling, on-brand ad copy
- Prepare and present performance reports with actionable insights and recommendations
- Partner with eCommerce and UX teams to improve landing page performance and conversion rates
- Support accurate tracking and attribution, ensuring proper tagging and measurement
- Stay current on industry trends and platform updates
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
