Senior Solutions Consultant (Pre-Sales) I

The Nielsen Company • Remote City, NY

9d

About The Position

The Senior Solutions Consultant for Product Sales will be focused on supporting the Planning and Audience business, specifically for digital clients and broadcasters. This pre-sales role is crucial for commercial success, driving new business acquisition, and increasing the adoption of Nielsen's advanced solutions. Key responsibilities include engaging directly with clients to understand their needs, working internally to define and propose the optimal planning solutions to meet client business objectives, leveraging a deep understanding of industry trends and planning capabilities to design, pitch, and deliver comprehensive solutions, collaborating with internal sales partners on client proposals, and developing and presenting compelling pitches that clearly articulate Nielsen's value proposition to win new business. This role is critical for leading the Planning and Audience solutions for the Broadcast, Audio and Digital verticals.
Commercial & Strategic Success: Responsible for the overall commercial and strategic success of Nielsen's Planning business among media research, ad sales, and marketing clients.
Consultative Sales Cycle: Manage the full consultative sales cycle, including prospecting, pitching, and negotiating deals to successful completion, committed to exceeding assigned sales targets.
Advanced Problem Solving: Works independently, taking a new perspective on solving complex problems and challenges within the vertical.
Leadership & Mentoring: Mentors and guides junior colleagues and internal partners, often acting as a resource for their technical and functional development.
Client Engagement & Autonomy: Present to senior client stakeholders, build relationships, expand solution penetration, and proactively anticipate client needs. This includes independent project management and decision-making, as needed.
Go-to-Market Strategy: Develop and execute the go-to-market strategy for new and existing Planning and Audience products.
Internal Collaboration: Collaborate with Account Management, Client Insights, and Product Leadership to identify and execute new business opportunities.
Sales Pipeline Management: Create and maintain an accurate sales pipeline and revenue forecast in Salesforce.

Requirements

• Proven success in driving commercial results with major, sophisticated media and advertising clients
• Deep understanding of Nielsen Planning and Audience solutions, as well as the broader media and advertising landscape, including expertise in cross-channel media planning and measurement
• Highly analytical with strong aptitude for consultative sales, excellent client service, effective internal collaboration, and the ability to thrive in a fast-paced, dynamic environment
• Must be within a reasonable commuting distance of NYC
• Candidates must possess a proven track record of independent work product and the ability to operate effectively with minimal supervision
• Experience: 5-10 years of experience, with a proven ability to deliver significant contributions and manage projects independently
• Education: Bachelor’s degree or equivalent
• Domain Expertise: A minimum of 4+ years of work experience, ideally within media & advertising, consulting, market research, or a related field
• Industry Knowledge: Deep knowledge of the media industry, including traditional and new media, the role of media in client business, media effectiveness measurement techniques, and media planning
• Sales & Client Engagement Demonstrated success in exceeding annual sales targets for new business. Ability to drive sales among a diverse set of clients. Experience working with media & advertising clients, ideally including ad sales teams. Excellent verbal and written communication skills, with the ability to present complex topics in a simplified manner to clients and potential prospects
• Analytical & Problem Solving Ability to understand complex data and measurement concepts and innovative measurement solutions. Strong quantitative and analytical skills with an eye for detail and a commitment to quality. Responsible for solving complex problems within the vertical, leading smaller projects

Nice To Haves

• Advanced degrees or certifications are preferred.
• Media planning, buying, and/or agency experience is a plus.

Responsibilities

• Engaging directly with clients to understand their needs
• Working internally to define and propose the optimal planning solutions to meet client business objectives
• Leveraging a deep understanding of industry trends and planning capabilities to design, pitch, and deliver comprehensive solutions
• Collaborating with internal sales partners on client proposals
• Developing and presenting compelling pitches that clearly articulate Nielsen's value proposition to win new business
• Responsible for the overall commercial and strategic success of Nielsen's Planning business among media research, ad sales, and marketing clients
• Manage the full consultative sales cycle, including prospecting, pitching, and negotiating deals to successful completion, committed to exceeding assigned sales targets
• Works independently, taking a new perspective on solving complex problems and challenges within the vertical
• Mentors and guides junior colleagues and internal partners, often acting as a resource for their technical and functional development
• Present to senior client stakeholders, build relationships, expand solution penetration, and proactively anticipate client needs. This includes independent project management and decision-making, as needed.
• Develop and execute the go-to-market strategy for new and existing Planning and Audience products
• Collaborate with Account Management, Client Insights, and Product Leadership to identify and execute new business opportunities
• Create and maintain an accurate sales pipeline and revenue forecast in Salesforce

Benefits

• comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level