Senior Social Media Specialist - Camping

Johnson Outdoors • Racine, WI

284d

About The Position

The Senior Social Media Specialist for Jetboil® builds brand preference and product awareness and interest by planning, creating, and publishing content on social media platforms; manages community engagement; creates and maintains a strong, positive brand presence. They will lead the development and execution of advanced social media strategies to drive engagement and growth, and assists manager with developing best-in-class content. Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you'll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, hiking or more in summer.

Requirements

• Bachelor's degree in marketing, business or equivalent.
• Typically requires a minimum of 5 years of social media experience using multiple social media platforms (Facebook, YouTube, and Instagram) and creating/publishing social media content to increase community engagement.
• Strong experience using social/digital media publishing platforms within a professional/business environment and developing social media strategies and plans.
• Skills and experience in developing and delivering creative content (text, image, and video).
• Demonstrated creative skills to contribute to social media strategy.
• Photography/videography skills a plus.
• Demonstrated analytical skills to identify social media trends and analyze social platform performance to maximize social growth.
• Proficiency in Microsoft Windows, Word, Excel, and PowerPoint.
• Strong knowledge of SEO and keyword research on social media platforms.
• Excellent verbal, written and interpersonal communication skills to effectively communicate with customers/consumers, internal teams, and external vendors.
• Ability to understand the brand and products and communicate directly with customers on social media mediums.
• Ability to effectively multitask and prioritize work.
• Team player with the ability to work independently in a fast-paced environment.

Nice To Haves

• A passion for and love of the outdoors, especially hiking.

Responsibilities

• Leads the development and execution of organic social media strategy and plans, which includes developing content and publishing on each platform.
• Collaborates internally to align organic social plans with marketing campaigns and goals, contributing to marketing activation plan performance and success.
• Assists manager with developing content marketing plans and on-brand, best-in-class content.
• Drives year-over-year improvements in KPIs among prospective audiences and followers by creating, curating, and managing timely and engaging content optimized for specific social platforms and intended audiences.
• Works with Content Marketing Manager/Sr Manager to manage influencer marketing program to acquire content and/or reach our audiences through their platforms.
• Listens, engages, and responds to online conversations with consumers, as appropriate, or collaborates with others to do so.
• Develops graphics and other visual elements for social posts as needed or collaborates with others to do so.
• Analyzes performance against KPIs regularly, using internal tools and native platform reporting, as needed.
• Identifies and analyzes best-in-class social media strategies and content and monitors best practices and trends including platform changes that will materially impact strategies.
• Partners with customer and technical service teams to enable response to direct consumer messages.

Benefits

• Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
• Generous paid time off and holiday benefits.
• Health insurance and wellness plans.
• Training opportunities including our tuition assistance program.
• 401k with company match and deferred retirement contributions.
• Sons & Daughters Scholarship program.
• Life and LTD insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree