Senior Social Media Marketing Manager

SimplePractice-posted 3 months ago
$120,000 - $140,000/Yr
Full-time • Mid Level
501-1,000 employees
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At SimplePractice we’re transforming access to quality care by equipping health and wellness practitioners with the tools they need to thrive. Over 225,000 practitioners trust us to grow their health and wellness business through industry-leading software, education, and tools that connect them to clients seeking care. Clients can find and connect with the right therapist, and manage their care all in one place. As our Social Media Manager, you will play a critical role in spreading our mission, and elevating customer stories. You will work closely with the customer marketing team to build an innovative social media strategy, and be responsible for content creation and management of our social media channels. This is an exciting opportunity to join a fast-growing health and wellness brand, and play a role in improving access to quality care.

  • Lead the development and execution of a unified social media strategy across major social channels such as Instagram, TikTok, Facebook, LinkedIn and other emerging platforms.
  • Create and curate high-quality videos, photos, graphics, and copy for social media platforms. Partner with the Creative team to develop high-quality video and photo content.
  • Manage the editorial strategy, process, and execution. This includes quality assurance of photos, videos, and copy to ensure social content meets brand and editorial standards.
  • Monitor and analyze performance metrics to optimize content and engagement strategies.
  • Stay ahead of industry trends, platform updates, and emerging social media best practices.
  • Act as a brand storyteller, ensuring all content reflects the brand’s identity, values, and target audience.
  • Drive alignment meetings with Brand team, internal creative team and influencers to conceptualize and create engaging/shareable campaign content.
  • Oversee and manage content calendars, reporting, optimization, and tracking metrics for all brands. This includes reports on engagement, Key Performance Indicators (KPIs) and tracking collaboration goals on a weekly and monthly basis.
  • 7+ years of digital marketing experience, with minimum 5+ social media marketing.
  • Experience managing social media brand presence across all channels.
  • Strong writer, able to generate impactful caption copy.
  • Excellent eye for design / creative that pops.
  • Extreme attention to detail and eagle eye for catching errors (spelling errors, grammar, incorrect dates, complex language, acronyms that need defining, etc.).
  • Willing to travel to conferences and events, experience overseeing social media at live / virtual brand events.
  • Strong experience with social media management tools.
  • Experience with Google Analytics or other tools to measure social impact on website traffic.
  • Medical, dental, vision, life & disability insurance.
  • 401(k) plan with company match.
  • Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays.
  • Mental health resources.
  • Paid parental leave & Backup Care.
  • Tuition reimbursement.
  • Employee Resource Groups (ERGs).
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