Senior Social Media Manager

thredUP-posted about 1 month ago

$138,000 - $150,000/Yr

Full-time • Mid Level

Hybrid • Oakland, CA

1,001-5,000 employees

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

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ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry. Recognized on TIME Most Influential Companies of 2023, Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022. ThredUp is seeking a strategic and highly creative Sr. Social Media Manager to lead the strategy, voice, and performance of our organic social channels. As the owner of ThredUp's social presence, you'll drive the overall social strategy, develop breakthrough creative ideas that stand out, and ensure content aligns with brand and campaign goals. You'll bring cultural moments and trends to life through engaging, platform-specific storytelling, guide how we show up across formats (static, video, graphic, etc.), integrate influencer and UGC content, and oversee channel KPIs that drive engagement, growth, and connection to commerce.

Lead and evolve ThredUp's overall social strategy - setting the vision, defining the role of each channel, and ensuring our social presence drives brand and business goals through distinctive, platform-native storytelling.
Develop and maintain a social playbook that captures our strategy, tone, and creative direction, and serves as a guiding resource for cross-functional partners.
Partner with Creative to establish social-first creative guidelines for visuals and copy, while identifying and managing workstreams to bring new creative formats to life.
Own and manage the social content calendar, ensuring alignment with integrated marketing campaigns and long-term channel growth goals.
Lead social content strategy - translating campaigns into social-first ideas, identifying trends, and concepting or directing the creation of breakthrough, platform-native content.
Guide the creative development process end-to-end, partnering with Creative and content partners to concept, brief, and refine social ideas and assets, ensuring storytelling and execution are social-first and built to perform on-platform.
Integrate influencer and UGC content into the channel strategy to support always-on storytelling.
Oversee channel KPIs and reporting, with an emphasis on growing and optimizing each platform for reach, engagement, and commerce outcomes.
Serve as liaison to Creative and Grow/Paid teams, ensuring organic and paid efforts complement one another (via boosting, whitelisting, spark, etc.).
Lead community management strategy - ensuring timely responses to DMs, comments, and escalations, and fostering an authentic brand voice in social interactions.

6-8+ years of experience in social media with a strong record of growing and managing brand channels, especially in a DTC environment.
Proven ability to generate breakthrough creative ideas and guide the development of social-first storytelling across multiple media formats (static, short-form video, graphics, etc.).
Deep understanding of social media platforms, trends, analytics, and best practices, with the ability to turn insights into actionable strategy.
Experience developing, executing, and iterating on social-first creative concepts in collaboration with Creative, Growth, and Brand teams.
Strong project management skills with the ability to manage multiple workstreams and deliver results in a fast-paced environment.
Excellent communication and storytelling skills with the ability to shape brand voice and engage diverse audiences.
Analytical mindset with experience tracking KPIs, optimizing performance, and connecting engagement to business results - with a focus on growing channels and driving measurable impact.
Proactive problem solver who identifies opportunities, drives alignment, and fosters collaboration across teams.
Bachelor's degree in Marketing, Communications, or a related field

Master's degree or equivalent experience preferred.

4-day work week, with Fridays off
Hybrid work environment: 3 days in the office and 1 day remote each week
Competitive salary (we leverage market data)
Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
Employee stock purchase plan
Flexible PTO (take the time you need) + 13 company holidays
Paid Sabbatical after 3 years of full time employment
Generous paid parental leave for new mothers and fathers
Medical, dental, vision, 401k, life and disability insurance offered
We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

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