Senior Social Media Manager - Rocket Pro

Rocket Companies • Detroit, MI

6d

About The Position

As a Senior Social Media Manager for Rocket Pro, you will lead social strategy across multiple platforms, translating brand objectives into channel-specific content and engagement that resonates with B2B audiences. You will own community management, drive real-time engagement during major events like Ignite, and leverage social listening to identify industry opportunities. You will be a proactive, autonomous leader who brings strategic thinking and creative execution to every initiative—from content development and analytics to executive-level reporting. Your work will directly impacts how Rocket Mortgage connects with brokers, real estate agents, builders, and consumers in the digital space. About the role Drive comprehensive social media strategy across Facebook, Instagram, YouTube, LinkedIn, and emerging platforms, translating brand objectives into channel-specific content and engagement Create and execute culturally relevant, on-trend content including short-form video, compelling captions, and case studies that highlight company execution and results Own community management across all platforms, including infiltrating and participating in relevant Facebook groups to build community presence and authentic relationships Develop and maintain a consistent content calendar that aligns organic and paid social efforts with broader marketing strategy and campaign priorities. Lead social strategy for major events including Ignite, managing pre-promotion strategy, live event engagement, real-time audience interaction, and post-event content development Monitor social listening tools to identify industry spikes, relevant conversations, and campaign performance; escalate insights and issues through proper channels Report on social performance metrics and KPIs to executive-level stakeholders, translating data into strategic recommendations and demonstrating clear campaign success

Requirements

• 5+ years of experience in social media strategy, management, or digital content leadership with demonstrated success across multiple platforms
• Bachelor's degree in marketing, communications, journalism, business, or a related field
• Strong B2B experience and demonstrated ability to translate between B2B and B2C audiences; understanding of how to reach brokers, real estate agents, and builders
• Experience with native social publishing and analytics tools including Facebook, Instagram, YouTube, LinkedIn, and related platforms
• Working knowledge of social analytics, KPIs, and the ability to determine campaign success through data-driven insights
• Proven ability to monitor audience sentiment, industry trends, and social listening tools to inform strategy and identify opportunities
• Experience developing short-form video content and writing compelling, audience-specific captions and copy

Nice To Haves

• Background in mortgage, real estate, financial services, or healthcare industries; mortgage and real estate experience strongly preferred
• Experience with social media management platforms such as Sprinklr or Sprout Social
• Demonstrated success managing executive and/or brand social presence and engaging with industry leaders and media professionals
• Experience developing case studies and metrics-driven storytelling that builds long-term relationships with partners and prospects
• Ability to work across multiple time zones and demonstrate flexibility around event-based activations and live coverage
• Proven experience with community engagement strategies, including participation in industry groups and real-time event activation

Responsibilities

• Drive comprehensive social media strategy across Facebook, Instagram, YouTube, LinkedIn, and emerging platforms, translating brand objectives into channel-specific content and engagement
• Create and execute culturally relevant, on-trend content including short-form video, compelling captions, and case studies that highlight company execution and results
• Own community management across all platforms, including infiltrating and participating in relevant Facebook groups to build community presence and authentic relationships
• Develop and maintain a consistent content calendar that aligns organic and paid social efforts with broader marketing strategy and campaign priorities.
• Lead social strategy for major events including Ignite, managing pre-promotion strategy, live event engagement, real-time audience interaction, and post-event content development
• Monitor social listening tools to identify industry spikes, relevant conversations, and campaign performance; escalate insights and issues through proper channels
• Report on social performance metrics and KPIs to executive-level stakeholders, translating data into strategic recommendations and demonstrating clear campaign success

Benefits

• Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too!
• We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life.
• We are proud to offer eligible team members perks and health benefits that will help you have peace of mind.
• Simply put: We’ve got your back.
• Check out our full list of Benefits and Perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level