Senior Social Media Manager

Movers+Shakers • NY

181d

About The Position

We’re looking for a savvy, strategic, and culture-obsessed Senior Social Media Manager to join our team. As a key player at our social-first agency, you’ll bring brand voices to life across platforms, craft scroll-stopping content, and keep your finger on the pulse of what’s trending. You’ll work collaboratively and cross-functionally with account management, creative, data, and production teams to develop and execute holistic social media content plans that ladder up to client goals. You’ll also oversee the day-to-day flow of social content across all touchpoints and platforms, ensuring quality, consistency, and timely delivery. If you're passionate about internet culture, storytelling, and making brands shine in the social sphere, this one’s for you.

Requirements

• 5-8 years of client-facing social media management for a brand with multiple product handles and/or strategy experience in a creative agency setting.
• Extensive experience managing social media channels.
• Strong experience in ideation and execution of different strategic approaches.
• Experience with and interest in TikTok, Instagram, Facebook, X, and Threads.
• Experience creating stories, carousels, or static content for different platforms.
• Experience with data, analytics, and content reporting.
• Strong copywriting and ideation skills.
• Passion for delighting clients and going above & beyond.
• Comfort in a fast-paced, sometimes unstructured working environment.
• Leadership ability to guide and empower the team to achieve goals.
• Experience with Adobe Creative Suite is a plus.
• A self-starter with a finger on the pulse of new innovations and opportunities.

Responsibilities

• Develop brand and content strategies that meet the goals of the brand.
• Understand and optimize content calendars for brands’ social media channels to support 'always on' evergreen content and timely campaign needs.
• Advise and monitor social and community management tactics for key product launches, events, activations, and create proactive crisis management programs.
• Monitor content performance and develop weekly, monthly, and quarterly analytics reports to identify key insights, recommendations, and track against KPIs.
• Work with the data team to develop, present, and optimize weekly and monthly reports.
• Identify trending opportunities and cultural moments for the brand to partake in on a daily and weekly basis.
• Partner with the creative team to ideate on fun, relevant content that aligns with clients’ overarching social/channel strategies.
• Support content creation to ensure timely delivery while finding opportunities and efficiencies to maximize content.
• Engage with the community and participate in relevant cultural conversations to increase brand visibility.
• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions.
• Extend Movers+Shakers position as an industry thought leader with insights and analytics.

What This Job Offers

• Career Level: Senior