Senior Social Media and Digital Strategy Manager

Agility Robotics

About The Position

Agility Robotics is a pioneer. Our robot, Digit, is the first to be sold into workplaces across the globe. Our team is differentiated by its expertise in imagining, engineering, and delivering robots with advanced mobility, dexterity, intelligence, and efficiency -- robots specifically designed to work alongside people, in spaces built for people. Every day, we break through engineering challenges and invent new solutions and capabilities that will one day make robots commonplace and approachable. This work is our passion and our responsibility: our mission is to make businesses more productive and people’s lives more fulfilling. Partners for Productivity. Storytellers for the Future. At Agility Robotics, we aren't just building robots; we are building the future of work. Our humanoid robot, Digit, is designed to work safely alongside people in human spaces—handling the dull, dirty, and dangerous tasks so people can focus on what makes them human. We are seeking a seasoned Social Media and Digital Strategy Lead to own our digital narrative. This is not a junior execution role; it is a strategic leadership position for a storyteller with 7–9 years of experience scaling B2B, hardware, or deep-tech brands. You will be the architect of our digital presence, responsible for translating complex and changing narratives into commercial and brand value and managing the full scope of our organic and paid social ecosystems.

Requirements

Experience: 7–9 years of progressive experience in social media strategy and digital marketing.
Industry DNA: Proven track record in Startups, B2B Tech, or Hardware. You understand the unique challenges of marketing physical products in a digital world and navigating the "stealth to scale" transition.
Paid & Organic Mastery: You are equally comfortable crafting a heartfelt organic post and managing a 5-figure paid acquisition campaign on LinkedIn Campaign Manager.
Operational Maturity: You have experience setting up workflows, managing editorial calendars for complex organizations, and holding cross-functional teams accountable to timelines.
Visual & Technical Fluency: You can speak "engineer" and "marketer" fluently. You have a sharp eye for video/design and can give precise creative direction that turns a technical demo into a viral moment.
Crisis Comms Experience: You have weathered the storm before. You can navigate sensitive conversations such as AI, automation, and labor with high emotional intelligence and strategic poise.

Responsibilities

Strategic Leadership & Long-Term Planning:
Own the Roadmap: Architect a comprehensive, multi-year social media strategy that aligns with Agility’s commercial goals and brand vision. Move beyond quarterly campaigns to build a long-term digital narrative that positions Agility as the leader in humanoid robotics solutions.
Audience & Channel Architecture: Define sophisticated segmentation strategies for our diverse audiences—from logistics C-Suite executives to robotics PhDs. Determine the precise role, voice, and investment level for each channel (LinkedIn, X, YouTube, Instagram).
Budget Authority: Own the social media budget. Manage paid media spend, vendor relationships, and tool procurement, ensuring every dollar creates measurable impact.
Campaign Direction & Cross-Functional Orchestration:
Integrated Campaign Planning: Lead the social component of Tier-1 company initiatives. Partner with the Commercial Team to optimize customer announcements (e.g., GXO, Amazon) and the PR Team to maximize media moments, ensuring a cohesive message across all touchpoints.
Executive & Partner Liaison: Serve as the primary social advisor to Agility leadership. Work with executives to refine their thought leadership presence and collaborate with external partners to ensure brand consistency in joint ventures.
Paid Media Execution: Specific responsibility for the paid funnel in collaboration with our demand gen team. Design and execute paid social campaigns that drive B2B lead generation, brand awareness, and recruitment, optimizing for CAC (Customer Acquisition Cost) and engagement quality.
Content Operations & Community Stewardship:
Editorial Board: Chair the content planning process. Work closely with the Creative Team to guide the development of high-fidelity assets, writing of the master copy and ensuring visual storytelling meets the "Agility" standard of technical accuracy and approachability.
Community Leadership: Oversee the community management strategy. Set the protocols for engagement, crisis response, and sentiment analysis, ensuring our brand remains responsive and human in a highly technical space.
Social Listening & Intelligence: Build a reporting framework that matters. Use social listening to identify industry trends and competitive gaps, presenting quarterly insights to leadership that influence broader marketing strategies.

Benefits

401(k) Plan: Includes a 6% company match.
Equity: Company stock options.
Insurance Coverage: 100% company-paid medical, dental, vision, and short/long-term disability insurance for employees.
Benefit Start Date: Eligible for benefits on your first day of employment.
Well-Being Support: Employee Assistance Program (EAP).
Time Off:
Exempt Employees: Flexible, unlimited PTO and 10 company holidays, including a winter shutdown.
Non-Exempt Employees: 10 vacation days, paid sick leave, and 10 company holidays, including a winter shutdown, annually.
On-Site Perks: Catered lunches four times a week and a variety of healthy snacks and refreshments at our Salem and Pittsburgh locations.
Parental Leave: Generous paid parental leave programs.
Work Environment: A culture that supports flexible work arrangements.
Growth Opportunities: Professional development and tuition reimbursement programs.
Relocation Assistance: Provided for eligible roles.