Senior Social Growth Strategist, Startpage

System1•Los Angeles, CA

28d•Onsite

About The Position

Weâre seeking a creative, strategic, and data-driven Social Growth Strategist to own Startpageâs organic social presence across platforms and consistently drive attention, engagement, and love for the brand. Youâll design and lead the overall social strategy, define our brand voice for a new era, partner with creators and influencers, and turn cultural moments into brand moments - building Startpageâs next chapter in the process. About Startpage: Startpage has helped people search the web without being tracked for 20 years - and weâre just getting started. As we build the next chapter of our brand, weâre reimagining how people discover information, stay informed, and talk about privacy-first search and browsing. Weâre looking for a social media leader eager to shape and amplify one of the internetâs strongest privacy brands - turning our heritage and trust into nextâgeneration relevance, cultural impact, and growth. This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.

Requirements

5+ years of experience in social media strategy, creator marketing, or content growth roles
Proven success growing channels and building engaged communities from the ground up
Strong understanding of the TikTok, Instagram, and YouTube influencer landscape - from discovery to deal-making to campaign execution
A creative thinker who understands storytelling, virality, and what makes people share
Analytical mindset with the ability to interpret data and translate it into action
Exceptional writing and communication skills, with a strong sense of brand tone and voice
Highly collaborative and proactive - able to move fast, test often, and adapt quickly
Comfortable prototyping or ideating using cutting-edge AI tools

Nice To Haves

Experience scaling a legacy or iconic brand into a modern social presence
Comfortable being on-camera or directing talent/User Generated Content
Experience with paid social, affiliate programs, or UGC-driven campaigns

Responsibilities

Own and execute a cross-platform social strategy - across Threads, TikTok, Instagram, LinkedIn, YouTube Shorts, and X/Twitter - that grows Startpageâs reach and relevance.
Build and manage a content calendar that aligns with launches, campaigns, trends, and brand milestones.
Lead influencer and creator strategy: identify key creators, manage outreach and partnerships, and launch influencer-driven campaigns that amplify Startpageâs story.
Create and guide compelling content - from memes and viral-ready short-form videos to series concepts and thought-leadership posts - tailored for each platform.
Analyze performance and report insights, iterating based on whatâs working and optimizing for growth, engagement, and brand lift.
Stay ahead of platform trends, emerging formats, and cultural conversations - and act quickly to capitalize on them.
Work closely with product, design, and leadership teams to ensure brand voice, visual identity, and storytelling are cohesive and impactful.