Senior Social Growth Strategist, MapQuest

System1•Los Angeles, CA

68d•Onsite

About The Position

We're seeking a creative, strategic, and data-driven Social Growth Strategist to own MapQuest's organic social presence across platforms and consistently drive attention, engagement, and love for the brand. You'll design and lead the overall social strategy, define our brand voice for a new era, partner with creators and influencers, and turn cultural moments into brand moments - building MapQuest's next chapter in the process. About MapQuest: For nearly three decades, MapQuest has helped hundreds of millions of people get where they're going - and we're just getting started. As we build the next chapter of our brand, we're reimagining how people discover, share, and talk about navigation, local discovery, and travel. We're looking for a social media leader who's excited to shape and amplify one of the most iconic brands on the internet - turning nostalgia and brand recognition into next-generation relevance, cultural presence, and growth. Why Join MapQuest? This is a rare opportunity to help write the next chapter for a brand millions already know and love - and make it matter for a new generation. You'll have the creative freedom to shape how the world sees and talks about MapQuest, and the support to turn bold ideas into reality. This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA 90066.

Requirements

5+ years of experience in social media strategy, creator marketing, or content growth roles
Proven success growing channels and building engaged communities from the ground up
Strong understanding of the TikTok, Instagram, and YouTube influencer landscape - from discovery to deal-making to campaign execution
A creative thinker who understands storytelling, virality, and what makes people share
Analytical mindset with the ability to interpret data and translate it into action
Exceptional writing and communication skills, with a strong sense of brand tone and voice
Highly collaborative and proactive - able to move fast, test often, and adapt quickly

Nice To Haves

Experience scaling a legacy or iconic brand into a modern social presence
Comfortable being on-camera or directing talent/UGC content
Experience with paid social, affiliate programs, or UGC-driven campaigns

Responsibilities

Own and execute a cross-platform social strategy - across Threads, TikTok, Instagram, LinkedIn, YouTube Shorts, and X/Twitter - that grows MapQuest's reach and relevance.
Build and manage a content calendar that aligns with launches, campaigns, trends, and brand milestones.
Lead influencer and creator strategy: identify key creators, manage outreach and partnerships, and launch influencer-driven campaigns that amplify MapQuest's story.
Create and guide compelling content - from memes and viral-ready short-form videos to series concepts and thought-leadership posts - tailored for each platform.
Analyze performance and report insights, iterating based on what's working and optimizing for growth, engagement, and brand lift.
Stay ahead of platform trends, emerging formats, and cultural conversations - and act quickly to capitalize on them.
Work closely with product, design, and leadership teams to ensure brand voice, visual identity, and storytelling are cohesive and impactful.