Senior Site Experience Specialist

woom Bikes•Austin, TX

22h•Onsite

About The Position

Ready to Be a Woom Senior Site Experience Specialist? Join Our Team! Are you energized by building digital experiences that feel seamless, intuitive, and inspiring? Do you love turning data into action and optimizing every click, scroll, and interaction? At woom, we're not just making bikes; we're inspiring confidence, joy, and freedom for riders big and small! Our website plays a critical role in that journey, and we’re looking for a Senior Site Experience Specialist to help elevate it. In this role, you’ll lead the strategy and execution behind our site experience, driving engagement, conversion, and performance across web and mobile. You’ll combine data, experimentation, and customer insight to create digital experiences that feel as thoughtful and lightweight as our bikes.

Requirements

Approx 5 years+ of experience in ecommerce, site experience, or website design
Deep knowledge of how to drive conversion and education on the website
Expertise in A/B testing methodologies and driving KPI improvement
Strong experience in consumer journey mapping, with the ability to build intricate audiences, user segments and trigger logic
Adaptability to a dynamic, fast-paced environment is essential
A data-obsessed mindset, not being fearful of creating Excel reports and pivot tables
Ability to work well and most importantly influence others

Nice To Haves

Bike knowledge
Experience at a growing and successful DTC
AB Tasty experience

Responsibilities

Lead site experience strategy and optimization to improve customer journeys, engagement, conversion rates, and overall performance across web and mobile platforms.
Own and execute experimentation initiatives (A/B and multivariate testing) to identify opportunities, validate improvements, and drive measurable business impact.
Analyze site performance data and customer behavior to generate insights, build reporting dashboards, and inform data-driven recommendations.
Partner cross-functionally with Marketing and Global Product teams to deliver seamless, customer-centric digital experiences.
Optimize site content, merchandising, navigation, and personalization efforts to align with brand standards, campaign objectives, and SEO best practices.
Oversee technical execution and site operations, including QA, troubleshooting, CMS governance, and ensuring accessibility and performance standards.
Provide strategic leadership and guidance, influencing stakeholders, prioritizing initiatives, and mentoring team members to elevate digital experience practices.
Own key campaign execution, including operationalizing key “must win moment” merchandising and promotional plans across the site.