Senior SEO Manager

Later•New York, NY

29d•Remote

About The Position

We're looking for a Senior SEO Manager to lead Later's organic growth engine and drive measurable impact across demand generation. In this role, you'll be both a strategic leader and a hands-on practitioner-developing and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later's authority in the creator and social media space. Reporting to the VP of Demand Generation, you'll own Later's SEO roadmap, partner cross-functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content-driven SEO execution. This is a critical, high-visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership.

Requirements

5-7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments.
Track record of driving measurable growth through SEO (traffic, conversions, pipeline).
Advanced proficiency in on-page, off-page, and technical SEO.
Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude.
Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows.
Experience managing authority-building efforts and backlink acquisition.
Strong analytical skills; comfortable with keyword data, content performance, and attribution.
Excellent communication and collaboration skills; able to influence across technical and creative teams.
Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
Experience in creator/social media marketing space.
Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics).
Basic knowledge of HTML, CSS, and JavaScript.

Responsibilities

Own Later's full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business.
Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.
Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology.
Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture).
Manage technical SEO initiatives-site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful).
Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition.
Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions.
Serve as Later's SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns.
Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy.
Partner with Web for technical SEO, site health, and on-site optimizations.
Partner with Product Marketing to embed SEO into GTM motions and campaign planning.
Mentor junior SEO contributors (current or future) and establish SEO best practices across teams.
Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally.
Act as the hands-on manager and subject matter expert for SEO at Later.
Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth.
Foster a culture of testing, learning, and continuous optimization.
Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice/social search.
Monitor competitors and industry leaders, identifying opportunities to differentiate Later.
Share insights and evangelize SEO best practices across Marketing and Growth teams.