Senior SEO Analyst

American Express•New York, NY

5d•$78,000 - $124,750•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The Team Customer acquisition is core to American Express' growth strategy and business performance and is one of the largest investments in AXP. Enabling effective delivery of digital channel marketing and acquisition experiences is critical to finding and engaging with customers, navigating them to the product that best fits their needs. The Enterprise Acquisition Products & Platforms team enables, develops, & maintains our cardmember acquisition, onboarding, and early tenure marketing activity & experiences. We support all lines of business and markets in which American Express acquires customers. Customer acquisition is core to American Express' growth strategy and business performance and is one of the largest investments in AXP. Enabling effective delivery of digital channel marketing and acquisition experiences is critical to finding and engaging with customers, navigating them to the product that best fits their needs. The Enterprise Acquisition Products & Platforms team enables, develops, & maintains our cardmember acquisition, onboarding, and early tenure marketing activity & experiences. We support all lines of business and markets in which American Express acquires customers. The Enterprise Performance Marketing Solutions & International Experience team is a core part of this organization, having responsibility for growing new accounts acquired, billed business acquired, and accounts receivable by accelerating performance marketing solutions and acquisition experiences for our global prospect and customers. The EPM&IE team is a group of highly talented Marketers, Product Owners and Product Managers in USA, UK, India, Singapore and Japan. We are a critical enabler of performance marketing including data, talent tech and product solutions for the organization, we also play a critical role in ensuring our acquisition experiences are well designed and deliver for the consumer. The Role Search is often the first touchpoint between a customer and our brand — and you'll be at the center of shaping that experience. As an Senior SEO Analyst at American Express , you'll play a key role in building and scaling our Enterprise SEO Framework, ensuring millions of customers around the world can easily discover and engage with our products and services. This is a unique opportunity to blend hands-on technical SEO expertise with creativity and experimentation. You'll collaborate across marketing, product, and technology teams to drive measurable growth, while also tapping into cutting-edge Generative AI (GenAI) tools to optimize workflows and unlock new possibilities for search. Search is often the first touchpoint between a customer and our brand — and you'll be at the center of shaping that experience. As a Senior SEO Analyst at American Express , you'll play a key role in building and scaling our Enterprise SEO Framework, ensuring millions of customers around the world can easily discover and engage with our products and services. This is a unique opportunity to blend hands-on technical SEO expertise with creativity and experimentation. You'll collaborate across marketing, product, and technology teams to drive measurable growth, while also tapping into cutting-edge Generative AI (GenAI) tools to optimize workflows and unlock new possibilities for search. If you're curious, data-driven, and excited about the chance to make a global impact at one of the world's most respected brands, this role is for you.

Requirements

3+ years of SEO experience (agency or in-house; enterprise/global experience a plus).
Familiarity with SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console, Adobe Analytics, etc.).
Advanced technical SEO understanding and web architecture (HTML, CSS, JavaScript).
Exposure to or interest in using Generative AI to enhance SEO workflows.
Strong communication and collaboration skills, with the ability to work effectively across teams.
Strong organizational and analytical skills with attention to detail.
Bachelor's degree in Marketing, Communications, Computer Science, or a related field (preferred).

Responsibilities

Support SEO Strategy Execution : Partner with SEO leads, business units, and agencies to implement SEO best practices for U.S. and global markets.
Technical SEO Contributions : Assist in analyzing platform improvements (JavaScript/React environment) to ensure crawlability, indexation, and site performance.
AI-Enhanced SEO Workflows : Use GenAI tools to support keyword research, content optimization, metadata generation, and reporting.
Cross-Functional Collaboration : Work with product, engineering, and marketing teams to integrate SEO into new experiences, migrations, and redesigns.
Performance Tracking : Collaborate with analytics to monitor KPIs, track results, and identify new growth opportunities.
Education & Evangelism : Help communicate SEO best practices across teams and act as a resource for day-to-day SEO questions.
Agency & Vendor Partnership : Support the coordination and tracking of deliverables with external SEO partners.

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities