Senior SEO & AEO Strategist
About The Position
We’re on the lookout for a dynamic Senior SEO and AEO Strategist to lead organic search efforts across the Simpro Group, enhancing visibility and engagement for our four brands (Simpro, ClockShark BigChange & AroFlo). This role demands a mix of analytical expertise, creative problem-solving and a forward-looking approach to organic search. You’ll not only drive traditional SEO growth but also explore emerging opportunities - from optimizing for LLMs to staying ahead of industry trends that impact brand visibility. Location: Miami, on-site.
Requirements
- Solid hands-on SEO or organic search experience with measurable impact.
- Strong knowledge of SEO tools, analytics platforms and search engine guidelines.
- Understanding of how AI/LLMs are changing search discovery and visibility.
- Comfortable translating data into insights that inform decision-making.
- Team player with excellent communication skills who can influence across departments.
- Skilled in managing multiple projects while staying agile in a fast-changing search landscape.
Responsibilities
- Develop and execute a comprehensive organic search strategy to strengthen brand visibility across traditional search engines and emerging platforms like LLMs.
- Conduct keyword research, competitive analysis and continuously monitor industry shifts and algorithm changes.
- Identify opportunities to increase visibility in AI-driven search experiences and knowledge graphs.
- Optimize website structure, content and performance for search engines.
- Collaborate with developers to implement technical SEO and schema enhancements.
- Partner with the Content team to optimize on-page content for search intent, keywords and user experience.
- Create briefs for content that align with both SEO goals and emerging search behaviours.
- Ensure content strategies support discoverability across multiple surfaces (SERPs, AI assistants, LLMs, etc.).
- Lead backlink acquisition strategies to strengthen domain authority.
- Identify partnerships, collaborations and digital PR opportunities that expand group's presence and reputation.
- Use analytics tools (e.g., Google Analytics, GA4, Ahrefs, SEMrush) to measure and report on organic performance.
- Translate complex data into actionable insights for stakeholders.
- Track and share industry trends and emerging technologies that could impact organic visibility.
- Partner with cross-functional teams to ensure organic search strategies align with business goals.
- Communicate organic search insights in a clear, compelling way to technical and non-technical stakeholders.
Benefits
- Responsible Time Off
- Comprehensive medical, dental, vision package with 100% employer paid options
- Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.
- Wellness Challenge App, Diabetes Prevention App, and Health Hub App
- 401k/Retirement Plan with 6% employer match
- Generous Parental Leave Program
- Paid Volunteer Leave Days
- Public Holiday Exchange Scheme
- Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'!
- Talent Referral Program – get rewarded for referring a friend to join our team!
- Diverse training & internal networking opportunities across all of our product lines
- Opportunities for career progression and development
- Service recognition awards
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
