Senior Salesforce Administrator - Data Cloud

The Ritz-Carlton Yacht Collection•Fort Lauderdale, FL

9d•Hybrid

About The Position

Join the Ritz-Carlton Yacht Collection: Where Every Voyage is a Symphony of Luxury Embark on an extraordinary journey with the Ritz-Carlton Yacht Collection, an exquisite extension of the renowned Ritz-Carlton brand, dedicated to redefining ultra-luxury hospitality at sea. As a "Lady or Gentleman" of our esteemed team, you'll be entrusted with the art of delivering the impeccable "Gold Standards" that have made the Ritz-Carlton an epitome of excellence across the globe. The Essence of Excellence: The Gold Standards The Gold Standards are the bedrock of the Ritz-Carlton experience, setting us apart in the industry and establishing a legacy of unparalleled service. These standards embody the values and culture that define our brand, and serve as the compass guiding our every endeavor. The Employee Promise At The Ritz-Carlton, our Ladies & Gentlemen are the most important resource in our service commitment to each other and our guests. By applying the principles of trust, honesty, respect, integrity, and commitment, we empower and nurture talent to the benefit of each individual and the company. The Ritz-Carlton fosters a culture where all are valued, quality of life is enhanced, individual aspirations are fulfilled, and The Ritz-Carlton Mystique is strengthened. Join us on a journey where every day is a testament to the highest standard of luxury and service. Apply now and be part of an unparalleled legacy in hospitality. Job Summary The Senior Salesforce Administrator – Data Cloud will be responsible for the design, implementation, optimization, and ongoing management of Salesforce environments, with a strong emphasis on Salesforce Data Cloud, Marketing Cloud, and enterprise data integration. This role requires deep hands-on experience with Data Cloud segmentation, activation, identity resolution, and Snowflake zero-copy and connector-based integrations, along with strong capabilities in automation, user support, and data governance. Experience with Experience Cloud is also preferred to support end-to-end customer engagement use cases

Requirements

Bachelor's degree in Computer Science, Management Information Systems, or a related discipline
2+ years of experience in a Senior Salesforce Administrator Role, or 6+ years as a Salesforce Administrator
Strong hands-on experience with Salesforce Data Cloud: Segmentation and Activation, Identity resolution and profile unification, Calculated Insights, Snowflake zero-copy and connector-based integrations
Proven expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Automation Studio, and Audience Builder
Experience working with Snowflake, external data platforms, and cloud data connectors
Strong analytical skills with experience in data modeling, segmentation, activation validation, and insights
Deep understanding of Salesforce platform customization, Data Cloud architecture, and Marketing Cloud workflows
Excellent troubleshooting skills for segment count mismatches, activation issues, and cross-system data discrepancies
Strong project management and stakeholder communication skills
Experience documenting Data Cloud and Marketing Cloud architecture, governance, and operational processes
Experience implementing and migrating Salesforce environments, including Data Cloud and Marketing Cloud adoption

Nice To Haves

Salesforce Advanced Administrator Certification is preferred
Experience with Experience Cloud is also preferred to support end-to-end customer engagement use cases

Responsibilities

Lead Salesforce initiatives with a strong focus on Salesforce Data Cloud, Marketing Cloud, segmentation, activation, and scalable architecture best practices.
Deliver complex, end-to-end Salesforce CRM solutions leveraging Data Cloud ingestion, harmonization, identity resolution, calculated insights, segmentation, and activation for marketing and downstream systems.
Design and support Data Cloud-to-Marketing Cloud activation pipelines, ensuring accurate audience counts, refresh schedules, and campaign readiness.
Troubleshoot and resolve advanced issues related to Data Cloud segments, activations, Marketing Cloud Journeys, Audience Builder, and cross-cloud data synchronization.
Review quarterly Salesforce releases with a focus on new Data Cloud, Marketing Cloud, and connector enhancements, providing recommendations for adoption.
Develop documentation, training materials, and enablement content to support Data Cloud and Marketing Cloud user adoption.
Partner with business leaders to maximize value from Data Cloud-powered personalization, real-time activation, and data-driven decision-making.
Lead system implementation and enhancement projects involving Data Cloud, Marketing Cloud, Snowflake integrations, and external data sources.
Monitor and optimize Salesforce Data Cloud and Marketing Cloud performance, including segment execution times, activation latency, data refresh cycles, and journey processing.
Identify and resolve performance bottlenecks related to large data volumes, segmentation logic, Snowflake integrations, and cross-cloud activations.
Partner with Salesforce Support and internal teams to troubleshoot scalability, caching, and throughput issues impacting Data Cloud and Marketing Cloud operations.
Design and implement Data Ingestion, Data Harmonization, Identity Resolution, and Profile Unification using Salesforce Data Cloud.
Create and manage: o Data Streams o Data Model Objects (DLOs) o Data Transformation o Query Editor o Data Model Objects (DMOs) o Calculated Insights o Segments and Segment Refresh Strategies o Activations to Marketing Cloud, Salesforce CRM, and external destinations
Configure and manage Snowflake zero-copy integrations, along with other Data Cloud connectors (S3, CRM, Marketing Cloud, APIs, file-based ingestion).
Evaluate and optimize segment performance, activation accuracy, and data freshness.
Ensure data quality, governance, consent alignment, and compliance across all Data Cloud data sources.
Partner with analytics and IT teams to onboard new data sources and manage schema evolution.
Support real-time and batch activation use cases across marketing, sales, and service channels.
Define and maintain data mappings, transformations, and orchestration logic for unified customer profiles.
Build KPIs and support analytics use cases using Calculated Insights and downstream BI tools.
Design, configure, and manage Email Studio, Automation Studio, Journey Builder, Mobile Studio, CloudPages, and Audience Builder.
Build and optimize Data Cloud–driven journeys and audiences, leveraging activated segments.
Manage subscriber data models, SQL-based segmentation, and synchronized Data Extensions.
Implement dynamic personalization using AMPscript, personalization strings, and Data Cloud attributes.
Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and external systems using Marketing Cloud Connect, APIs, and data extensions.
Monitor campaign performance and provide optimization insights driven by Data Cloud segmentation and analytics.