PRIMARY OBJECTIVES AND RESPONSIBILITIES Work with a cross-functional team to define and maintain sales processes aligned to Challenger methodology and complex buying cycles; coordinate across multiple business units and selling teams to harmonize processes without stifling agility. Reinforce the selling discipline established by Sales Leadership, refining it through Challenger and our nine stage (0-8) CRM sales process. Own CRM architecture and governance across multiple business units and selling motions. Create stage definitions, win/loss criteria, and approval workflows that reflect multi-stakeholder decision-making. Document and socialize standard operating procedures for lead management, account assignment, and inside sales. Drive automation and integrations to enable seamless handoffs across marketing, sales, and operations. Ensure data integrity and enforce standardization while supporting localized needs. Accomplish this by being firm in approach while also adapting to field dynamics. Drive pipeline hygiene and conversion improvements through governance and analytics. Partner with Sales Leaders to ensure forecast accuracy and actionable insights. Utilize data and research to develop insights, programs and tools that drive measurable sales results. Oversee the design and launch of tools, resources, and user guides to support CRM optimization and utilization. Oversee the CRM support team to deliver a positive internal customer experience for our commercial teams. Develop education programs to build rigor and consistency in CRM documentation and sales process execution. Partner with product management, marketing and commercial team to implement campaigns. Synthesize CRM projects with enterprise initiatives, determining priority and roadmaps for IT development, along with consistent review and optimization of workload for current projects. Project manage and implement enhancements to the CRM and sales process through effective communication and partnership with our sales, operations, and corporate support teams. Measure the effectiveness of implemented initiatives, continuously improving our approach and integrating best practices. Partner with finance and accounting teams to ensure alignment of metrics and data points across the organization. Evaluate and implement technology that supports complex buying motions and multi-business unit workflows.
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Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees