Silver Dollar City Resort Senior Sales Manager

All Career • Branson, MO

12h

About The Position

Silver Dollar City is ushering in a new era of Ozarks hospitality with its first-ever landmark resort, a stunning six-story, craftsman-style, 262-room retreat which overlooks sweeping, untouched vistas of the Ozark Mountains and Table Rock Lake. Thoughtfully designed to blur the lines between nature, craft, and comfort, Silver Dollar City Resort offers guests direct, priority access to the park and nearby attractions and serves as a focal point of a major multi-million-dollar investment redefining the Branson experience. From the theme park and White Water to Showboat cruises and the region’s most beloved adventures, the resort is the best way to experience it all. Joining the Silver Dollar City Resort team is becoming part of a legacy of service. Rooted in the Herschend family’s decades-long commitment to heartfelt hospitality, inspiring storytelling, and the preservation of regional craft, this organization has grown from a single cave tour in the 1950s into the world’s largest family-owned theme park, attractions, and hospitality company. If you’re passionate about creating meaningful, memory-making experiences and want to play a foundational role in shaping how thousands of families discover the Ozarks for generations to come, this is a rare opportunity to help build something extraordinary with a mission-driven team that truly cares. Silver Dollar City is seeking an accomplished Senior Sales Manager with hospitality sales experience to build and launch the sales efforts for the first theme park resort in America’s Heartland, Silver Dollar City Resort. Overlooking Table Rock Lake, right next to Silver Dollar City, this resort will be one of the most unique properties in the world. The Senior Sales Manager is responsible for achieving resort revenue and profit goals by executing sales strategies, managing multiple market segments, and handling key accounts. This role involves direct sales activities, such as solicitation, and maintenance of accounts within the designated market(s) to meet or exceed budgeted goals. In addition to driving revenue performance, the Senior Sales Manager will play a critical role in establishing the resort’s group and catering sales systems and operational processes. This includes implementing CRM standards, managing pipeline visibility, forecasting group room nights and catering revenue, and developing standardized sales procedures, contracts, and proposal processes. The role will work in close partnership with Revenue Management and the Associate Director of Sales to maximize group demand, optimize room nights, and drive total resort revenue. The ideal candidate will possess the vision and leadership to build a high-performing group sales funnel from the ground up, foster a collaborative, results-driven culture, and deliver sustainable, measurable revenue growth.

Requirements

• Advanced knowledge of principles and practices of sales and marketing in the hospitality industry.
• Minimum of 5 years of resort sales experience.
• Minimum of 5 years of resort catering sales experience to include social and special events.
• Work background must reflect a successful track record of individual and team accomplishment and growth in hospitality sales.
• Must be proficient in Microsoft Word, Outlook, Excel and Power Point.
• Working, hands-on knowledge of PMS and POS Systems, particularly Opera (PMS), Delphi, Sales Pro or other group sales management systems.
• Must successfully pass background and drug tests.
• Must have cognitive aptitude for complex conceptual, strategic, and analytical thinking.
• Must be fluent in speaking, reading and writing English.
• Able to obtain a Missouri State driver’s Class E license and auto insurance.

Nice To Haves

• Bachelor’s degree in a related field is a plus.
• Working, hands-on knowledge of Cvent, Cendyn Proposals and MeetingBroker is a plus.
• Experience with incentive travel and hotel site selection companies such as HelmsBriscoe and Conference Direct.
• Expertise in delivering compelling sales presentations both in-person and virtually.
• Proven ability in managing a large sales funnel with multiple proposals and contracts at any given time.
• Understanding of event execution and the operational impacts of group business.
• Ability to align sales commitments with service delivery and guest experience.
• A strong track record of fielding and responding to group RFPs and inbound leads while maintaining consistent outbound prospecting.
• Experience in maintaining strong client relationships via written and oral communication.
• Must possess strong organizational skills while being detail-oriented and maintaining a high level of accuracy.

Responsibilities

• Manage group market segments for the property as designated by the Associate Director of Sales and Marketing.
• Design, standardize and implement sales operational processes and standards to ensure efficiency and consistency across all functions.
• Work with application developers to build and launch all sales and marketing tools from the ground up. CRM, proposal system, contract workflow, Cvent and others as needed.
• Assist with rate development, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
• Collaborate with marketing, operations, and leadership teams to align goals and optimize the guest experience.
• Participate in scheduled Sales and Revenue Meetings and any other required meetings relevant to the role.
• Establish all group and catering/banquet sales activities to maximize revenue for the resort.
• Access, understand and accurately input information using Delphi.fdc.
• Professionally represent Silver Dollar City Resort by participating in community, client, and industry events at local, regional, and national levels. Some travel required.
• Develop a high-achieving sales plan aligned with company goals and values.
• Establish and implement solicitation efforts through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the resort.
• Assist with training the sales and catering team, resolve challenges, and provide open communication.
• Meet with the Associate Director of Sales on a weekly or bi-weekly basis to review revenue goals vs. actuals, activities entered into Delphi vs. goal, and 30/60/90 action plan review to ensure all sales tactics and strategies are being implemented.
• Develop strategies to meet or exceed personal and team booking goals. Adjusts strategies as necessary.
• Lead by example, fostering a motivated, collaborative culture while coaching and mentoring team members to achieve individual and organizational goals.
• Ensure timely response to all RFP’s and other leads/inquiries.
• Prepare proposals and/or contracts advising prospective customers of resort room and/or meeting space availability and quoting rates.
• Maintain current knowledge of competitors and competitive markets outside the area to best position Silver Dollar City Parks & Resorts and how to sell against them as a destination.
• Develop positive working relationships with key decision makers, meeting planners, and third parties for new and existing groups and acquire new groups by anticipating needs and acting promptly to answer questions and resolve issues.
• Develop and conduct persuasive verbal and digital sales presentations to prospective clients.
• Engage in site visits, off-site sales calls, trade shows and telephone solicitation.
• Accountable for prospecting goals and closing on assigned accounts/territory to positively impact resort revenues.
• Achieve aggressive weekly sales activity regimen and quota.
• Responsible for the direct booking and re-booking of group rooms for various clients.
• Maximize the resort's profitability and revenue by upselling to achieve sales goals.
• Review sales contracts as well as other key details e.g. room blocks, rooming lists, cut-off dates, deposit and payment schedules, banquet guarantees, attrition clauses, special concessions and confirm with clients.
• Gather group pick-up history.
• Lead pre-and post-convention meetings (as applicable) and communicate any changes to appropriate departments and people promptly.
• Ensure accuracy of final bill and coordinate final bill reviews with client when called upon.
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department, including but not limited to annual and monthly forecasts, lead management system, group booking pace report, STR reports, and sales meeting minutes.
• Assist with the development of the sales administration expense budget and ensure the team adheres to the budget and purchasing guidelines.
• Attend the Strategic Financial Review as scheduled.
• Assist in preparing annual business plan and execute the plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
• Assist the Revenue Manager and Associate Director of Sales in developing the group and catering revenue minimum spends.
• Coordinate ongoing research of the travel industry to detect market trends, economic factors, and related information for the development of new marketing strategies.
• Make reasonable recommendations to improve potential from various markets.
• Comply with attendance rules and be available to work assigned work schedules, including any required travel, overtime, evenings, weekends, and holidays.
• Management reserves the right to change and/or add to these duties at any time.

Benefits

• Free Admission - Free admission to Silver Dollar City Attractions and discounted admissions to Herschend Enterprises’ attractions and resorts across the US for you and your dependents.
• Exclusive Admission Discounts - Complimentary tickets & discounts on season passes for loved ones.
• Food & Merchandise Discounts - Discounts on dining, drinks and merchandise across Silver Dollar City Attractions.
• 401(k) & Profit Sharing - The Profit Sharing and 401(k) Retirement Plan is available to hosts after they have been with the Company for 3 months (Monthly Plan Entry Dates).
• Health Insurance - Affordable health plan options (co-pay, HSA, FSA) available to all full-time seasonal and year-round employees.
• Mary's Well House - Employee health center provides employees with basic office visits, x-rays and lab work for co-pay, whether insured or not.
• Free Tuition – Earn your degree, debt-free. 100% free tuition starting day one of employment. Learn more at https://herschend.guildeducation.com/partner .
• See all the benefits offered through Silver Dollar City at: https://www.silverdollarcity.com/Employment/Benefits .

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees