Senior Sales Enablement Manager
About The Position
Forward Financing is a financial technology company based in Boston, Massachusetts with team members throughout the United States, Dominican Republic, and Canada. The company is on a mission to unlock the capital that fuels small businesses across America. Recognized as a Best Place to Work by Built In Boston and certified as a Great Place To Work®, Forward is investing in its employees, technology, and customer experience – with long-term success in mind every step of the way. As our Senior Sales Enablement Manager , you will be a critical force in maximizing the performance and success of our Sales Department. This is a highly cross-functional role for an individual with a unique blend of sales acumen and technical expertise. You will be responsible for empowering our sales team with the training, content, coaching, and tools they need to excel. By bridging the gap between sales strategy and frontline execution, you will directly impact the confidence and productivity of our sellers. In this role you will:
Requirements
- 5+ years of experience in Sales Enablement or Sales Training in a high-volume, short sales cycle environment, preferably in a regulated industry (Finance, Insurance, etc.)
- Proven understanding of the sales lifecycle and the challenges faced by sales representatives in a fast-paced environment.
- Experience in a quota-carrying sales role
- Strong knowledge of CRM systems (Salesforce, etc.) from a sales user perspective. You know how to understand a platform's best practices inside and out and can effectively train others to become power users.
- Proficiency with presentation tools like PowerPoint for creating engaging training and sales content.
- Experience with tools within a sales training tech stack (e.g., sales engagement platforms, call coaching software, Learning Management Systems).
- A track record of designing effective blended learning solutions and managing projects from conception to completion.
- Exceptional communication, facilitation, coaching and relationship-building skills, with a talent for training, influencing, and collaborating with sales professionals.
- A self-starter with a passion for helping people learn, grow, and win.
- Bachelor’s degree required.
Responsibilities
- Define and Document the Sales Process: Work with sales leadership to create, refine, and document our formal sales methodology, establishing clear expectations for each stage of the sales cycle.
- Develop and Deliver Training Programs: Design and manage comprehensive sales training programs—including new hire onboarding and ongoing skill development—that are aligned with our sales process and goals.
- Coach and Assess Performance: Conduct monthly assessments of live and recorded sales interactions to ensure the defined process is being followed. Use these reviews to identify skill gaps, provide targeted coaching, and share best practices across the team.
- Create and Manage Sales Content: Collaborate with Marketing and Sales Leadership to develop and maintain a library of high-impact sales collateral, including playbooks, scripts, and presentations.
- Drive Mastery of the Sales Tech Stack: Act as the go-to expert for the sales team on how to best leverage our technology. You will ensure high adoption and proficient use of our tools to maximize seller efficiency.
- Support Go-to-Market Initiatives: Partner with leadership to roll out new products or messaging, ensuring the sales team is fully trained and equipped to execute successfully from day one.
Benefits
- medical, dental, vision, commuter benefits, a flexible time-off policy, paid parental leave, 401k match for US employees, wellness reimbursement, volunteering days, annual professional development budget, and charitable donation match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
251-500 employees
