Senior Sales Director

Aven Hospitality•Dallas, TX

About The Position

Aven Hospitality is an innovative technology provider powered by SynXis®, the leading global hospitality commerce and distribution platform. We empower hoteliers around the world to exceed expectations, solve daily challenges, and stay ahead of the competition. With our comprehensive portfolio of solutions, hoteliers can manage distribution, retailing, payments, operations, and more. Providing hoteliers the tools to maximize revenue, improve operational efficiency, and deliver personalized guest experiences that drive satisfaction. Our tools are built to seamlessly integrate with each hotelier’s unique strategy, elevating guest satisfaction and creating meaningful connections. We are pioneering AI in hospitality technology to unlock new opportunities, drive efficiency, and personalize the guest experience. By prioritizing stability, scalability, and data-driven insights, we equip hoteliers to adapt and thrive in an ever-changing landscape, ready for whatever comes next.. Aven Hospitality is a global SaaS technology leader, designed for what’s next in hospitality. Built for the complexity of today and the possibilities of tomorrow, Aven is a future-forward innovator delivering next-generation solutions for hotel bookings and beyond. SynXis, our leading hospitality commerce and distribution platform, transforms operational performance from planning to stays into seamless, memorable guest experiences — all within one connected ecosystem. Leading with intelligence, our solutions anticipate what’s next, turning predictive data into actionable strategies, unlocking new revenue streams, and creating lasting impact for hotels and their guests. Today, Aven supports 35,000+ hoteliers with over 600 integrations and next-generation tools to drive growth at scale and elevate brands to world-class standards. We give hoteliers a strategic edge in a fast-moving market, enabling them to expand reach, maximize revenue, and delight guests everywhere — all while shaping the future of hospitality. Role Purpose: The Senior Sales Director is Aven Hospitality's commercial presence in the field. This is a true new-business role: you own your territory, build your pipeline, and win net new business through consistent prospecting, sharp qualification, and disciplined execution. Rather than waiting for leads, you proactively engage the market, earn the right to compete, and close opportunities with confidence. This is a high-visibility, high-reward opportunity to represent a newly launched brand with genuine momentum behind it. You will be the face of Aven Hospitality to prospective customers in your market, bringing credibility, preparation, and a clear point of view on how our technology creates real value for hotels. Success in this role is defined by pipeline coverage, pursuit quality, and consistent performance above quota. You will operate within a well-structured commercial organization. Your job is to own the commercial relationship and the pursuit from first conversation through close, knowing when and how to bring the right resources in alongside you.

Requirements

Minimum 3 to 5 years of experience selling above quota in the hospitality industry or hospitality technology space
Demonstrated history as a hunter: consistent prospecting discipline, a full pipeline, and the results to prove it
Strong commercial judgment in qualification, deal shaping, pricing, and negotiation
Fluency with CRS, PMS, or distribution technology and the ability to credibly engage with revenue management and IT decision makers
Proficiency with Salesforce as a pipeline management and forecasting tool
Excellent verbal and written communication skills with the ability to present confidently to senior hotel executives
Ability to operate independently in a dynamic, high-growth environment while staying tightly aligned with team standards and commercial guidelines
Willingness and ability to travel frequently within your market and to industry events
Bachelor's degree or equivalent; relevant industry experience accepted in lieu of formal education

Nice To Haves

Experience as a revenue management or distribution professional prior to moving into sales
Formal training in a recognized sales methodology such as Miller Heiman or equivalent
Familiarity with SynXis, SynXis Central Operations, or related Aven Hospitality products
Experience selling into independent hotels, hotel management companies, or soft brand collections
Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word) for proposal and presentation development

Responsibilities

Territory Ownership and Prospecting • Own your market with the mindset of a CEO: know the landscape, know the players, and know where the business will come from before it is available
Drive continuous prospecting through research, industry events, and direct outreach
Build and maintain deep familiarity with target accounts, decision-making structures, competitive positioning, and deal timing
Represent Aven Hospitality externally at industry conferences, partner events, and customer meetings with presence and credibility Opportunity Pursuit and Pipeline Discipline
Own the full pursuit process for new business from identify to close, including deal strategy, stakeholder mapping, and executive alignment
Maintain a rigorous, accurate pipeline in Salesforce with honest stage qualification, documented contacts, and clear next steps on every open opportunity
Forecast accurately and communicate pipeline health transparently on a regular cadence
Coordinate with Sales Consultants for complex demonstrations and RFP deliverables Commercial Process and Deal Ownership
Lead the commercial process through pricing strategy, proposal, negotiation, and contract execution
Develop a command of Aven's full product portfolio and position the right solutions with confidence against the specific revenue and operational priorities of each prospect
Own the value narrative for your accounts: connect our capabilities to outcomes that matter to the customer, not just features on a page
Ensure clean, thorough handoffs to Account Management and Customer Success at deal close to protect long-term retention and customer health Cross-Functional Collaboration
Partner closely with Sales Consulting, Account Management, and Customer Success as active counterparts throughout the pursuit process
Bring field intelligence back into the organization consistently: competitive signals, market dynamics, customer feedback, and emerging themes that sharpen our go-to-market approach
Operate as a credible colleague who raises the bar for the broader commercial team