About The Position

Generate pipeline and close revenue for the Sales org.

Requirements

  • Bachelor's degree preferred
  • Accepting Responsibility
  • Communicating Effectively
  • Driving for Results
  • Learning Quickly
  • Managing Time

Responsibilities

  • Responsible for managing multi-million-dollar book of business, contributing to 50% of the overall company generated pipeline and 20% of all closed won opportunities for sales.
  • Manage a territory coverage plan of ~100 accounts
  • Create individualized industry and persona-based marketing content, including but not limited to customized emails, personal videos, and tailored digital experiences for outbound campaigns.
  • Conduct extensive corporate research, including corporate annual and quarterly reports, media coverage, as well as navigate company structure to identify buying committee members within an account and/or divisions in an account.
  • Ability to conduct a value assessment with a prospect (e.g. evaluate a prospect's current technology stack and position how our solutions can drive business outcomes - e.g. increase conversions, leads, revenue, etc.)
  • Understand marketing technology ecosystem and understand how technical capabilities fit together to create a winning digital customer experience
  • Research target account list and determine strategic approach to outbound and book meetings with aforementioned accounts, providing tailored messaging to Optimizely's key personas
  • Provide weekly pipeline forecasts to manager and regional Sales Vice Presidents on pipeline pacing and production of sales opportunities
  • Achieve daily call, email, LinkedIn outreach metrics
  • Partner with local field marketing, Sales and presales teams to create account-based engagement programs
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