Senior Sales Account Executive

Lamar Advertising Company•Salt Lake City, UT

42d•$130,000 - $150,000•Hybrid

About The Position

Are you in search of a workplace that thrives on community connections through advertising? If so, we'd love to have you join our sales team! Our Lamar office in Salt Lake City, Utah is now hiring a new Sales Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Salt Lake City, UT and the surrounding areas. The purpose of the Senior Sales Account Executive is to meet and exceed sales goals by selling high-impact transit advertising campaigns to qualified advertisers. This role develops and maintains advertising relationships with local and regional businesses and advertising agencies, and includes prospecting new clients, direct client outreach, delivering presentations and proposals, negotiating rates and closing deals using our extensive printed inventory options. This includes collaborating with Lamar sales, marketing and operations teams to ensure products and services are delivered and deadlines are met. Additionally, this role is to provide exceptional customer service to maintain quality long-term relationships with new and existing clients. Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve. Our AE's meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. Why Lamar? Lamar Advertising has been named as a "Best Company to Work For" in U.S. News & World Report's annual ranking. Learn more about us on our official YouTube channel. Check reviews and company updates on our Glassdoor page

Requirements

Proven relationships with area clients, established track record of selling to local and direct clients preferred.
Excellent written, verbal, and listening skills as well as Word, Excel, computer, and CRM proficiency (Salesforce preferred)
Ability to make oral presentations to provide information or explain policies and procedures.
Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
Ability to explain the Out-of-Home advertising business to customers from installation and product standpoints
Skill in writing grammatically correct routine business correspondence.
Ability to perform effectively under fluctuating workloads.
Skill in selling advertising to local and regional businesses and advertising agencies.
Skill in establishing rapport and gaining the trust of others.
Ability to establish and maintain cooperative working relationships.
Ability to meet a sales quota.
Working knowledge of general sales techniques.
Ability to cold call businesses.
Ability to be intrinsically motivated to succeed and withstand rejection.
Skill in working independently and following through on assignments with minimal direction.
Knowledge of media buying processes, audience insights, and market dynamics
Demonstrated success managing the full sales cycle, including prospecting, qualifying, pitching, presenting, negotiating, and closing
Strong track record of developing and growing a book of business across multiple verticals
Experience managing complex or multi-market campaigns
5 years of proven B2B sales success in a quota-driven environment
3 years of advertising or media sales experience, preferably with OOH, transit, or outdoor media
Bachelor's degree in Business, Marketing, Communications, Advertising, or related field
Valid Driver's License

Nice To Haves

7 years of advertising/media sales experience, with experience selling OOH, transit, digital, or integrated media solutions preferred
CRM experience preferred
Or equivalent combination of education and experience

Responsibilities

Meet and exceed sales objective (over $1M) in the assigned local territory by selling transit bus and shelter advertising campaigns through a relationship-based approach.
Personally contact and secure new business accounts/customers through presenting products to existing/potential customers and assisting them in selecting those best suited to their needs. Identify potential growth areas and open new accounts. Increase Lamar's market share.
Establish, develop, and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization's products daily.
Develop and maintain a personal account list with direct client outreach, including in-person meetings and presentations weekly
Meet monthly and quarterly local sales projections.
Use Lamar's data-driven research tools to prospect and qualify potential customers
Develop clear and effective written proposals/quotations for current and prospective customers.
Expedite the resolution of customer problems and complaints.
Coordinate sales effort with marketing, sales management, accounting, and operations groups, ensuring all groups are efficient and effective.
Share the pipeline report with the Manager weekly on the designated day and time.
Plan and organize personal sales strategy by maximizing the return on time investment for the market.
Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Keep abreast of product applications, technical services, market conditions, competitive activities, and advertising trends through the reading of pertinent literature and consulting with marketing and service areas.
Attendance is an essential function of the job. Attendance in weekly/monthly meetings is required.
Build relationships with both direct advertisers and agency partners.

Benefits

A Hybrid Mon - Fri, 8a - 5p work schedule, with a combination of time in-office and selling in the field
First-year earning potential of $130,000 - $150,000 including commissions, dependent on experience and selling ability
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays including Presidents Day and Juneteenth
A comprehensive 3 week training program
Ongoing professional development and internal leadership programs to maximize your career potential
Multiple medical plan options and health savings account
Hospital, Accident, and Critical Illness coverage
Short and long-term disability and paid parental leave
Dental and vision insurance
401K plan with company match
Employee stock purchase plan
Wellness program incentives such as medical plan premium holidays and HSA contributions