Senior Retail Communications Manager

YETI•Austin, TX

About The Position

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™. The Senior Retail Communications Manager is a key role that helps execute and manage internal communication efforts across our Retail Stores and Retail Operations teams. This position is responsible for coordinating field-facing and internal Retail Operations communications, refining messaging for clarity and consistency, and managing the tools and systems that support effective communication across a distributed workforce.

Requirements

A communicator with 4 - 7 years of experience in internal communications, preferably in a retail, hospitality, or service-based environment.
A sharp editor who can translate complex updates into crisp, actionable messages.
A project manager at heart, skilled at organizing workflows, meeting deadlines, and juggling multiple stakeholders.
Proficient in tools like Microsoft 365 and Smartsheet.
Someone who thrives in a cross-functional environment and understands how HQ and field teams connect.
Experience with internal comms platforms.
Exposure to change management, store rollouts, or frontline operations.
Passion for frontline storytelling and empowering store teams through great communication.

Responsibilities

Drive day-to-day communication execution including writing, editing, managing, and posting recurring and ad hoc field communications (YETI Retail Weekly newsletter, Teams posts, etc.).
Track field sentiment and engagement with messaging; identify areas to improve clarity, frequency, or format.
Provide framework and set cadence for recurring field calls and meetings (weekly field meetings, quarterly field All Hands, store team meetings, etc.) to ensure consistency and clarity across the field.
Lead and manage field recognition & awards programs (store contests, annual Retail Awards Ceremony, etc.) and processes including announcements and prize distribution and tracking.
Project and program management related to the execution of bi-annual Store Manager summits (dates, locations, approvals, communications).
Manage internal communication platforms for Retail (field and Retail Operations intranet, Microsoft Teams, newsletters, etc.) and maintain a master calendar of upcoming messages, launches, and initiatives.
Own the development and refinement of communication tools, templates, and systems (newsletters, communications guides, field and Retail Operations intranet, etc.) that drive consistency in messaging across the organization at scale.
Review and refine messages submitted by HQ teams to ensure relevance, tone, and clarity before they reach field teams.
Collaborate with HQ partners (Demand Planning, FP&A, Marketing, Retail Operations, Talent, etc.) to align communication priorities and serve as strategic gatekeeper by curating, streamlining, and prioritizing messaging to field teams.
Support change management by contributing to rollout strategies for new initiatives by partnering with the project lead to ensure messaging supports learning and behavior change.
Owner of Retail Communications process and workflow including submissions, approval, and tracking.
Develop and maintain the quarterly Retail HQ All Hands presentations, ensuring clarity, engagement, and alignment with department goals.
Assist with the planning and execution of the quarterly Retail HQ team activity, partnering with the elected coordinator.
Support the planning and execution of the annual Retail Operations on-site, partnering with the Sr. Director, Retail Operations (dates, locations, approvals, communications).
Partner with Sr. Director, Retail Operations on Retail HQ recognition, awards, and celebrations (contests, team member anniversaries and birthdays, etc.).