Senior Research Director, Customer Success - Automotive

NielsenIQ

29d•Hybrid

About The Position

NIQ is seeking a dynamic and visionary Senior Research Director of Customer Success - Automotive to help support the North America Brand Consulting team. This role requires a minimum of 5-7 years of Brand and Ad Tracking experience. The ideal candidate will be a strategic leader and change agent, capable of driving innovation and excellence within the team and across the organization. This position offers high visibility and direct interaction with automotive manufacturers and ad agencies, providing an opportunity to influence and shape the future of brand tracking research at NIQ. A passion for team leadership, driving strong engagement within the team, training/mentoring, and embracing change is essential.

Requirements

5-7 years of brand and ad tracking experience
Automotive experience preferred
Ability to manage client expectations and achieve ‘win-win’ in difficult situations
Bachelor’s degree in Business, Mathematics, or the Sciences, or equivalent experience
Working knowledge in SPSS preferred, other data analytical software knowledge will be considered
Minimum of 5-7 years of brand and ad tracking experience.
Excellent presentation skills
Demonstrated leadership and team management experience
Passion for brand and advertising research

Responsibilities

Client Relationship Management:
Build and maintain strong client relationships, inspiring confidence in our clients that NIQ provides premium fact-based consultation. Proven track record of consulting at the C-Suite Level
Balance the needs of clients with what is best for the company, including monitoring project specific budgets and timelines
Identify clients’ requirements and expectations and communicate and consult regularly with automotive clients about their projects. This includes maintaining a presence and high level of engagement during all phases of projects, from questionnaire development to presentation of results
Demonstrate thought leadership within the practice area
Manage client expectations and maintain confidence in all situations. Be a voice of reason, expertise and partnership to clients -- helping them make informed decisions on how to best move forward with elements of their brand tracking work
Support team members when facing challenges with project execution and/or client servicing. Role model best practices and critical thinking strategies to help guide junior staff
Analytical and Technical Skills:
Build, write, and present MS PowerPoint decks with summaries and recommendations.
Uses data to create insights to answer business questions
Present research to clients and stakeholders in a compelling manner
Team Collaboration:
Provide performance coaching, training, and career development support
Work collaboratively with the team to contribute to product development and thought leadership