Senior Public Sector Product Marketing Manager

TwelveLabs

8d

About The Position

We are seeking a strategic, mission-driven Public Sector Product Marketing Manager (PMM) to lead our go-to-market efforts across the US Public Sector. In this role, you will be the bridge between our technical product teams and the government agencies that protect, serve, and educate the nation.
You aren't just selling "software"; you are translating complex technology into mission-critical outcomes. Whether it’s helping the Department of War maintain decision advantage or enabling Federal Civilian agencies to better serve citizens, you will craft the narrative that makes our solution the "clear choice" in a highly regulated landscape.

Requirements

• Experience: 5+ years of Product Marketing experience, with at least 3 years directly supporting the US Public Sector (Defense or Federal Civilian).
• Technical Literacy: Ability to understand cloud architecture, cybersecurity, or SaaS and explain it simply to non-technical program managers.
• Regulatory Knowledge: Proven experience marketing products through FedRAMP or DoD SRG certification processes.
• Communication: Exceptional writing skills with the ability to produce "government-ready" long-form content and persuasive executive presentations.
• Strategic Thinking: Familiarity with the "Land and Expand" motion within government agencies and how to navigate the transition from a pilot to a Program of Record.
• U.S. citizenship required

Responsibilities

• Mission-Focused Messaging: Develop and own the value proposition for our products across DoD, Intelligence Community (IC), Federal Civilian, and SLED markets. Translate "speeds and feeds" into mission readiness, citizen impact, and operational security.
• Compliance & Security Storytelling: Navigate the complexities of FedRAMP, DoD Impact Levels (IL4/5/6), CJIS, and NIST frameworks. You will create the content that assures Government CTOs and CISOs that our solution is secure, compliant, and resilient.
• Content Engineering: Produce a high-volume of high-impact assets, including federalized white papers, "Past Performance" case studies, RFP boilerplate, and agency-specific briefing decks.
• Sales Enablement: Arm our Public Sector sales team and partners (GSIs and VARs) with, discovery guides, and "Deal Kits" tailored to the federal procurement cycle.
• Campaign Strategy: Design and execute integrated marketing programs that align with the government’s fiscal year (especially the Q4 "use-it-or-lose-it" season).

Benefits

• 🤝 An open and inclusive culture and work environment.
• 🚀 Work closely with a collaborative, mission-driven team on cutting-edge AI technology.
• 🏥 Full health, dental, and vision benefits
• ✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
• 🛂 VISA support where applicable

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees