Senior Demand Generation Marketing Manager (Public Sector)

Datadog

About The Position

Datadog is looking for a strategic and results-oriented Senior Demand Generation Marketing Manager to lead full-funnel campaign execution for our Public Sector business. In this highly cross-functional role, you’ll partner closely with Product Marketing, Sales, and Field Marketing to drive pipeline across Federal (Civilian & DoD), State and Local Government, and Education (SLED) markets. You’ll own and scale the digital and demand engine for the Public Sector vertical, from high-touch ABM to broad digital programs. This is a unique opportunity to shape how Datadog reaches and engages government decision-makers in a highly regulated, high-impact space.

Requirements

10+ years of experience leading demand generation programs across webinars, ABM, paid advertising, and integrated campaigns
4–5 years running high-profile campaigns across multiple channels with proven results
Strong communicator with the ability to influence cross-functional teams and senior stakeholders
Self-starter who thrives in fast-paced, evolving environments
Experience managing ad spend across platforms like LinkedIn and Google, with a focus on ROI and conversion metrics
Proficient with BI tools, Salesforce, and marketing platforms such as Marketo

Nice To Haves

Experience with government-specific targeting tools (e.g., domain/IP-based targeting)
End-to-end management of webinar programs and third-party digital events
Familiarity with co-marketing programs involving Cloud Service Providers or System Integrators
Strategic understanding of how digital marketing supports Field and Event initiatives
Creative mindset and passion for campaign ideation and brand storytelling

Responsibilities

Own and execute full-funnel integrated campaigns (paid, owned, earned) aligned to the buyer’s journey across Public Sector segments
Lead co-branded demand generation efforts with partners and distributors, including joint webinars and lead-gen programs
Build digital amplification strategies to support Field Marketing, driving event traffic and accelerating follow-up for Datadog-led and third-party events
Design and scale Account-Based Marketing (ABM) programs targeting key agencies and regulated verticals
Analyze performance data from SFDC and BI tools to optimize lead-to-opportunity conversion and share insights with stakeholders
Manage and optimize paid media spend (LinkedIn and others) to reach government decision-makers using tailored and compliant targeting strategies
Collaborate with web and creative teams to develop high-performing landing pages and digital assets