Senior Professional, Media Relations, LA - Converse

Nike•Los Angeles, CA

4d•$84,600 - $167,100

About The Position

Are you interested in working for the most iconic and well‑loved sneaker brand in the world? Born in sports and made for the street, Converse is a place to explore your potential, obliterate boundaries, and push out the edges of what can be. Become part of the Converse Team. Converse is a place where you can be at work AND be yourself. It’s a place to be creative, come up with bold ideas, and work with a friendly and welcoming team. We are seeking a Senior Professional, Media Relations who will support the development and execution of media relations strategies that strengthen Converse’s brand presence across Los Angeles and globally. The candidate will drive engaging storytelling and experiences to help Converse reach new audiences and amplify the brand’s reach. This individual will be key to creating and driving cultural impact and influence for the brand through an ecosystem of media, creators, sport, entertainment and culture in Los Angeles and nationally. This individual should bring strong communication skills, an understanding of the ever evolving traditional and non-traditional media landscape and the ability to build relationships with journalists, influencers, emerging platforms and key external partners. They would benefit from having a passion for sport, fashion and music, an ability to deliver new ways of thinking and a desire to deepen and evolve Converse’s presence across sport, culture and music in one of the brand’s most critical cities.

Requirements

Bachelor’s degree in Marketing, Public Relations, or related field. Will accept any suitable combination of education, experience, and training.
3+ years of experience in media relations, public relations, communications or related fields.
Strong writing, communication, and media engagement skills.
Ability to manage multiple projects and collaborate across teams.
Understanding of media landscape, cultural trends, and brand storytelling.
Experience supporting media campaigns or consumer communications.
Strong organizational skills and attention to detail.
Passion for communications and the Converse brand.
Experience partnering with agencies; LA media and communication networks with an emphasis on athletes and sports.
Strong understanding of the traditional and non‑traditional media landscape in Los Angeles, including the multi‑hyphenate reality of the market (freelancers, podcasters, creators, and emerging platforms).
Culturally curious, sport obsessed, having an eye for design and trends, and deep understanding of Los Angeles popular culture is a must.

Responsibilities

Serve as the day-to-day lead for LA-specific media engagement, ensuring local relevance while maintaining global consistency.
Support the development and execution of audience-oriented media relations strategies for the LA market and global initiatives, in support of storytelling around new product launches and key sports and culture moments.
Activate consumer-focused communications strategies to build momentum where the brand has the greatest opportunity to shape conversation with youth culture.
Build and maintain relationships with LA-based media, creators, influential voices and external communities and partners.
Identify and forge strategic local partnerships and event collaborations that enhance visibility and connect the brand to cultural moments.
Contribute to global events when necessary, working closely with teammates in NYC and Boston.
Support proactive and reactive media engagement across brand, product, and cultural moments.
Draft press materials including releases, statements, media alerts, and Q&A documents.
Monitor media coverage, cultural trends, and industry news to inform communication strategies.
Support media training, briefing materials, and preparation for spokesperson interviews.
Maintain media lists, coverage reports, and communication workflows.