Senior Product Marketing Technical Writer & Content Director

Corebridge Financial • Houston, TX

113d • $98,000 - $110,000 • Hybrid

About The Position

The Senior Product Marketing Director will lead technical editorial strategy, development and execution for all Corebridge annuities content, education and distribution programs. This includes product launches, updates and technical B2B/B2C materials and sales support. Key focus areas also include end-to-end delivery of annuity product calculators, sales ideas and sales enablement programs for financial professionals, firm partners, clients and wholesalers. Provides product expertise and technical input for digital marketing, advertising, PR, and social media content. This role brings deep annuity product expertise and working knowledge in all aspects of living benefit riders, investment options, distribution channels, markets, and sales drivers. Ability to convert complicated product concepts into simple language, graphs and illustrations that will enhance understanding and enable financial professionals and clients to take action.

Requirements

• Annuity editorial and technical content experience, with 10 to 15+ years in financial services communications.
• Bachelor’s degree in marketing, Communications, Business, or a related field; master’s degree preferred.
• Product knowledge and expertise in the intricacies of living benefits, death benefits and subaccounts preferred.
• Understanding of financial professional behavior and the dynamics of multi-channel distribution
• Proven ability to align marketing strategies with sales objectives and business KPIs.
• Mastery of B2B content marketing, marketing automation, and performance marketing techniques.
• Experience with marketing technology platforms (e.g., Salesforce, Seismic).
• Proficient in data-driven campaign development, A/B testing, and ROI-focused marketing.
• Strong verbal and written communication skills, with the ability to influence stakeholders and present to executive leadership.
• Adept at navigating a fast-paced, evolving environment with a proactive, entrepreneurial mindset.
• Must be able to work effectively with cross-functional teams throughout the organization.
• Top-notch writing skills must be a core competency; samples will be requested.
• Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (e.g., SharePoint, Teams, Aprimo).
• Organizational and self-management skills.

Nice To Haves

• Experience writing content about Structured products a plus

Responsibilities

• Annuity Content Strategy and Development Strategize & collaborate with internal and external subject matter experts, including distribution management, wholesalers, product management, product marketing teams, compliance, legal, financial professionals (FPs) and home office distribution partners. Plan and develop product marketing content across all channels including digital, social, and print. Integrate research and simplify complex financial concepts for B2B and B2C audiences, including protection solutions, annuities, insurance, retirement planning, risk management, etc.
• Annuity Content Execution Simplify complicated financial products and concepts into “plain English,” benefits-oriented headlines and copy that engages and communicates without jargon and “legalese.” Create marketing brochures, sales campaigns, annuity sales ideas, website copy, social media, videos, and more, etc., to support business objectives and marketing strategies. Ensure compliance and accuracy for all product content & ensure materials align with firm requirements and industry regulations. Understand and adhere to brand standards and style. Work closely with the Creative Solutions team and Marketing Managers to ensure that copy and design are well integrated and on brand. Write Alt Text for compliance with Americans with Disabilities Act (ADA) Develop new ideas and techniques to support the launch, promotion and ongoing sale of Corebridge annuity products in a way that differentiates in a crowded marketplace Write or edit press releases on new products and key launches, as well as annuity articles for newsletters, whitepapers in support of annuity concepts, etc., for advisors as well as individual investors.
• Annuity Marketing Project Management As needed, manage projects from concept to completion, including design, review, print proofing, etc., working closely with the product management team, product marketing managers and the Creative Solutions staff. Edit materials from outside subject matter experts as necessary
• Please note this is not an exhaustive list of all responsibilities of the position, and the requirements of the job may change in line with business needs.

Benefits

• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees