Senior Product Marketing Specialist

NTT DATA•Raleigh, NC

4d•Hybrid

About The Position

Continue to make an impact with a company that is pushing the boundaries of what is possible. At NTT DATA, we are renowned for our technical excellence, leading innovations, and making a difference for our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can continue to grow, belong, and thrive. Your career here is about believing in yourself and seizing new opportunities and challenges. It’s about expanding your skills and expertise in your current role and preparing yourself for future advancements. That’s why we encourage you to take every opportunity to further your career within our great global team. Your day at NTT DATA The Senior Product Marketing Specialist is an advanced subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace. The Senior Product Marketing Specialist collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of company products and/or services in the market. This role ensures that the Sales and GTM functions are informed, trained and enabled to sell the product or service. In this role you will: Product Strategy Define and own the product vision, strategy, and roadmap for networking and cybersecurity offerings. Conduct market, competitive, and customer research to identify solution requirements and emerging opportunities. Translate customer outcomes into prioritized requirements and clear product strategy. Partner with services organization to ensure successful delivery of solutions aligned with defined strategy and business priorities. Develop and maintain relationships with key partners to ensure alignment on priorities and thought leadership. Monitor and analyze the performance of product initiatives and adjust strategies as needed to achieve business objectives. Technical Leadership Apply deep networking knowledge (routing/switching, SD-WAN, LAN/WLAN, firewalls, AI-ready, SASE, Zero Trust, etc.) to guide solution decisions. Act as the technical SME across the product lifecycle to be able to define pre-sales, design, deployment, and support considerations. Evaluate architecture alternatives, scalability constraints, and integration paths with existing platforms and partner technologies. Cross-Functional Collaboration Partner closely with architect, service delivery, marketing, sales, alliances and operations teams. Influence product positioning and commercialization strategies. Support customer-facing teams with training, demos, and solution guidance. Content Development & Collateral Creation Create polished, highly technical and business-oriented materials, including: Internal/External presentations and value propositions Technical blueprints and datasheets Solution guides and whitepapers Sales enablement collateral, including competitive comparison documents Ensure all product content aligns with overarching strategy, messaging, positioning, and brand guidelines. Customer Engagement & Field Support Work directly with customers, partners, and sales teams to gather feedback, requirements and to validate solution direction. Participate in executive briefings, technical deep dives, and industry events. Support some complex deal cycles by providing solution expertise.

Requirements

7–10+ years of experience in Networking or Cybersecurity technologies.
Prior background as a Solution Architect, Network/Systems Engineer, or Delivery Engineer strongly preferred.
Proven experience in product management or in a technical role that required market-facing responsibilities.
Strong knowledge of enterprise networking architectures:
Ability to convert complex technical concepts into compelling collateral for both technical and executive audiences.
Demonstrated success collaborating with cross-functional teams.
Excellent communication, storytelling, and presentation skills.
Bachelor’s degree or equivalent in Computer Science, Information Technology or Business or a related field.
Excellent collaboration and engagement skills to effectively interact effectively with senior level stakeholders.
Good business and commercial acumen.
Excellent interpersonal skills to drive campaigns, value propositions and marketing messages.
Excellent technical writing skills with a creative flair.
Strategic thinking ability to be able to think longer term impacts of marketing programs.
Ability to implement sustainable and practical solutions in the business.
Ability to present information in a clear, concise manner.
Excellent analytical ability with strong attention to detail.
Advanced specialist knowledge of product marketing methodologies and best practices.
Advanced knowledge and understanding of all relevant industry standards.
Excellent written and verbal communications skills.
Ability to work with and manage many projects within the required deadlines.
Advanced familiarity with product marketing tactics (e.g. integrated marketing campaigns).
Advanced knowledge of web analytics tools (Google Analytics, WebTrends).
Advanced experience in a product marketing role preferably in the high-tech industry.
Advanced experience in launching new high-tech products and communicating benefits.
Advanced demonstrated experience managing complex projects and executing on marketing.
Advanced experience working with ICT solutions.
Advanced Project Management experience.
Advanced experience in software or technology B2B product marketing.
Advanced experience launching new technology products or solutions.
Advanced experience in conducting market analysis, developing market messaging, and communicating benefits.

Nice To Haves

SAFe Agile or Program or Project Management certification(s) is desirable.
Relevant technical vendor / technology certification(s) is essential.

Responsibilities

Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena.
Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio.
Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product.
Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams.
Analyzes the competitive landscape and identify the competitive differentiation of NTT’s product against competitor products.
Supports market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.
Assists with the development and distribution of market-facing content and materials.
Creates client marketing/reference content such as datasheets, case studies, videos and references.
Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution.
Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product.
Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs.
Contributes to the development and provision of collateral, training and sales incentives that will encourage our sales partners to promote and sell our product.
Assists with the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product.
Conducts product comparisons for new product initiatives and existing product enhancements and monitors product relevance in the context of changing market conditions and client dynamics.
Conducts marketing reviews to investigate the success of marketing initiatives and programs.