Senior Product Marketing Specialist

AssetWorks Inc

7d•Remote

About The Position

We’re dedicating renewed focus to the Product Marketing function by welcoming a Senior Product Marketing Specialist to bring clarity, momentum, and direction to how we position, launch, and enable our products. In this role, you’ll focus exclusively on product marketing — shaping messaging, crafting go-to-market materials, and driving alignment across Product, Sales, and Marketing. It’s a hands-on role for a rising product marketing professional ready to take the next step in their career: executing key initiatives today while helping define what “great product marketing” looks like for our team moving forward. You’ll collaborate closely with Marketing, Sales, and Product leadership, leaning on teammates’ expertise in content, design, and digital to ensure our positioning and launches land with impact. Company Background AssetWorks Facilities is an integrated solutions provider focused exclusively on higher education facilities management. For over thirty years, we’ve partnered with universities to streamline operations through our IWMS platform, helping institutions deliver the outcomes their campuses demand. Our broader ecosystem includes QWare (CMMS for K-12) and WebCheckout (asset scheduling for higher ed and media-rich institutions). Overview We’re dedicating renewed focus to the Product Marketing function by welcoming a Senior Product Marketing Specialist to bring clarity, momentum, and direction to how we position, launch, and enable our products. In this role, you’ll focus exclusively on product marketing — shaping messaging, crafting go-to-market materials, and driving alignment across Product, Sales, and Marketing. It’s a hands-on role for a rising product marketing professional ready to take the next step in their career: executing key initiatives today while helping define what “great product marketing” looks like for our team moving forward. You’ll collaborate closely with Marketing, Sales, and Product leadership, leaning on teammates’ expertise in content, design, and digital to ensure our positioning and launches land with impact.

Requirements

3-6+ years of experience in product marketing, solution marketing, or sales enablement in B2B SaaS or tech
Proven ability to translate product capabilities into customer-facing value messaging and sales enablement materials.
Proven experience developing and executing go-to-market strategies for product launches or feature rollouts
Strong copywriting and storytelling skills — able to distill complex concepts into clear, benefit-driven language.
Highly organized and comfortable managing multiple projects and stakeholders in a fast-moving environment.
Curiosity about product positioning, market segmentation, and competitive differentiation, with interest in growing into strategic ownership over time.
Comfortable in a fast-paced, evolving environment

Nice To Haves

Familiarity with the higher education or public sector markets is a plus
Understanding of HubSpot as a Marketing Tool is a plus

Responsibilities

Positioning & Messaging Help refine and formalize value propositions and messaging frameworks that differentiate AssetWorks in the higher education facilities market.
Translate technical product capabilities into clear, customer-centered stories that speak to campus operations professionals.
Contribute to the development of consistent messaging across channels, campaigns, and product touchpoints.
Sales Enablement Develop and maintain tools that help the Sales team position our solutions — including pitch decks, one-pagers, competitive summaries, and talking points.
Collaborate with Sales and Product teams to ensure messaging is accurate, relevant, and consistent.
Support internal enablement sessions that reinforce value messaging and product differentiation.
Go-to-Market Strategy & Launches Plan and execute go-to-market activities for product launches, enhancements, and key initiatives in collaboration with Marketing, Product, and Sales.
Create launch briefs, rollout communications, and customer-facing assets that drive awareness and adoption.
Track GTM performance metrics and contribute insights to improve launch effectiveness over time.
Market & Customer Insights Gather market, competitor, and customer insights to inform messaging, content, and go-to-market decisions.
Conduct customer interviews and collaborate with Customer Success to capture stories, pain points, and proof points.
Translate insights into actionable recommendations for product positioning and marketing opportunities.
Cross-Functional Collaboration Act as the connector between Product, Sales, and Marketing to align priorities and ensure clear communication.
Support Product Management in articulating and communicating value throughout the product lifecycle.