Senior Product Marketing Manager

Springer Nature

23h • Hybrid

About The Position

Springer Nature is one of the leading publishers of research in the world. We publish the largest number of journals and books and are a pioneer in open research. Through our leading brands, trusted for more than 180 years, we provide technology-enabled products, platforms and services that help researchers to uncover new ideas and share their discoveries, health professionals to stay at the forefront of medical science, and educators to advance learning. We are proud to be part of progress, working together with the communities we serve to share knowledge and bring greater understanding to the world. For more information, please visit about.springernature.com and @SpringerNature.

We are seeking a highly motivated and experienced Senior Product Marketing Manager to join our team. The AI Growth & Partnerships Senior Product Marketing Manager is the strategic and trusted business partner responsible for effectively bridging product, sales, and marketing. You'll own the product portfolio story by creating messaging and positioning, craft go-to-market strategies, developing buyer personas, conduct market research, enable sales teams with effective tools, and managing product launches to drive adoption and revenue. Come and join a dynamic and customer focused organisation where your contributions will directly impact client success and company growth. You will have the opportunity to work with leading products and collaborate with talented teams across the business.

Requirements

• Bachelor’s degree in Business, Marketing, or related field or equivalent demonstrable experience
• Significant demonstrable experience in Marketing, with an emphasis in Product Marketing
• Strong, demonstrable experience in the Marketing of SaaS/DaaS/AI products; strong affinity for and understanding of data and AI technologies/market.
• Excellent communication and relationship management skills, particularly with senior and technical leaders.
• Ability to collaborate effectively with cross-functional teams.
• Experience with CRM and customer success platforms (e.g., Salesforce).
• Strategic thinking & data analysis
• Exceptional communication & storytelling
• Customer focus & empathy
• Project management

Responsibilities

• Market & Customer Understanding: In close collaboration with Customer Experience, research market trends, competitor landscapes, and develop detailed buyer personas to understand customer challenges.
• Product Messaging & Positioning: Defining the unique value proposition and craft compelling narratives that resonate with target audiences.
• Go-to-Market (GTM) Strategy: Develop and execute plans for new product launches, including setting goals, defining metrics, and coordinating cross-functional teams.
• Sales Enablement: Create sales tools (e.g., presentations, battle cards) and training materials for sales teams to effectively communicate product value.
• Content Creation: Collaborate with marketing to develop product-focused content that highlights features and benefits.
• Cross-Functional Collaboration: Be a connector and bridge-builder in a global, matrixed organisation.

Benefits

• US employees are eligible for benefits including, but not limited to, medical, dental, vision, short and long term disability, life and AD&D insurance, tuition assistance, employee assistance program, paid vacation and sick time, flexible spending accounts, and a 401k retirement savings plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level