Senior Product Marketing Manager

Auctane•Austin, TX

12d•Hybrid

About The Position

The Senior Product Marketing Manager is a master in defining, solidifying, and growing the product set and user base that they are assigned to. This individual develops a deep understanding of our position within the market, how we compare relative to competitors, how we’re priced, and the features our users need and how to lead a team to execute on the goals set. As a Senior Product Marketing Manager you are closely aligned with Executives, Product Management, Sales, Support, Operations, and Brand Management teams. In coordination with the Sr. Product Marketing Manager(s), you are responsible for building successful Go-To-Market strategies, including research, goal setting, tracking, target audiences, launch activities, team training, and communicating results to key stakeholders. You will drive cross-functional vertical strategies and competitive intelligence to accelerate client acquisition, improve LTV, and scale product adoption through data-driven reporting and organizational alignment.

Requirements

Five or more (5+) years’ experience in marketing, B2B marketing and SaaS preferred
Bachelor’s degree or equivalent years’ experience.
Preferred minimum of 2+ years in a product marketing role.
Experience working with multiple brands in a cross-functional organization.

Nice To Haves

Excellent written and verbal communication skills
Analytical problem-solver
Ability to work across teams to get the job done
Strong research and deducing skills

Responsibilities

GTM strategy creation
Competitive landscape research
Cross-team communication structure
Persona development and competitive analysis
Buyer personas
Customer journey/lifecycle
Competitive landscape
Product feature adoption
Strategies to grow adoption
Sales messaging development
Battlecard development and implementation
Run multiple projects with different stakeholders
Generate alignment across org and in department
Help team members advance in their skills, career, and role

Benefits

We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
We offer 12 paid holidays for all of our US employees!
401k employer matching program – because your future deserves a friendly boost!
We conduct annual merit reviews to recognize and reward your hard work and achievements.
Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.
Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
Employee Assistance Program. We offer up to 8 free mental health sessions.
We offer gym discounts to help you stay fit and healthy!
We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
Employee Referral Program! We reward employees helping us find top talent!
An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.