Senior Product Marketing Manager

SoFi•San Francisco, CA

About The Position

SoFi is building the future of digital money — and SoFiUSD, our bank-issued stablecoin, is a foundational pillar of that strategy. We’re looking for a senior Product Marketing Manager (IC6) to own end-to-end marketing strategy and execution for SoFiUSD, spanning consumer adoption and institutional distribution. This role sits at the intersection of crypto, payments, banking, and infrastructure, and will be the single threaded owner for how SoFiUSD is positioned, launched, and scaled in market. This PMM will: Build trust, understanding, and usage of SoFiUSD with consumers Drive distribution and adoption of SoFiUSD with banks, payments networks, and strategic partners (e.g., Mastercard) Serve as the primary marketing POC for Product, Sales, BD, Legal, Comms, and Execs on all things stablecoin

Requirements

8–12+ years of Product Marketing experience, with senior IC scope
Direct experience marketing crypto, blockchain, payments, or financial infrastructure
B2B crypto or fintech experience, including:
Partner marketing
Sales enablement
Institutional or platform GTM
Proven ability to:
Translate complex technical products into clear, credible narratives
Work closely with Legal and Compliance in regulated environments
Own GTM strategy end-to-end, from positioning to launch to iteration
Comfort operating in early or ambiguous product spaces

Nice To Haves

Invest category experience and interest is a plus
MBAs encouraged to apply

Responsibilities

Define and own the global GTM strategy for SoFiUSD across:
Consumer adoption (crypto trading, payments, transfers) including positioning and full funnel GTM strategy
Institutional distribution (banks, fintechs, payments networks, partners) to position SoFiUSD as a credible, scalable stablecoin solution for Banks, payment networks and fintech/infrastructure providers
Build and own SoFiUSD sales enablement capabilities including pitch decks and narratives, event strategy and execution
Partner closely with Brand, PR and Content teams to establish SoFiUSD as the most trusted digital dollar - powering institutional money movement at scale and becoming the default dollar for consumers
Translate product capabilities and regulatory constraints into clear, differentiated market positioning
Align roadmap, messaging, and launch plans across Product, Legal, Risk, Comms, and Growth
Operate with minimal oversight in a highly regulated, fast-moving space
Anticipate risks and proactively course-correct messaging or GTM plans
Influence senior stakeholders through clear thinking, strong POVs, and crisp storytelling