Senior Product Marketing Manager
About The Position
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. As the Senior Product Marketing Manager you will be responsible for go to market strategy and execution of products in New Medical Sensors portfolio. This role will partner with cross functional teams to ensure seamless transition from product development stage to impactful go to market strategies. Product marketing expertise, clinical knowledge and commercial acumen are needed for this role.
Requirements
- Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.
Nice To Haves
- 8 years related experience, with at least 4 years in Medical Devices working on products for acute and chronic conditions.
- Product management experience in medical products or services preferred.
Responsibilities
- Identify opportunities and inform strategic choices for market entry
- Monitor, analyze, and evaluate global trends, consumer behavior and competitor activity to optimize market opportunities for the product/service.
- Translate customer insights into actionable recommendations and inputs for product teams
- Develop business cases for new products, features and market opportunities
- Define clear, differentiated positioning and messaging for patients, providers and payors
- Develop educational content to drive adoption
- Lead market shaping activities
- Lead launch planning and commercialization of products, ensuring alignment across global and regional teams
- Partner with cross functional teams to ensure a cohesive launch strategy
- Prepare forecasts, collaborate with commercial teams and operations
- Prepare products for commercialization by working with cross-functional teams (Technical Product, R&D, Program Management, Quality, downstream Marketing, Commercial)
- Collaborate with cross-functional teams on product labeling and documentation requirements.
- Identify product/service changes to meet customer needs.
- Adapt plans to improve the sales performance of the product/service.
Benefits
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
