Senior Product Marketing Manager

HealthVerity • Philadelphia, PA

6d • $150,000 - $185,000 • Hybrid

About The Position

HealthVerity is searching for a Senior Product Marketing Manager to lead positioning, go-to-market strategy, and sales enablement for our life sciences data and technology portfolio. In this role, you’ll craft the narratives that define how our products win in market, partner with Product and Sales to launch new capabilities, and equip our go-to-market teams with the tools and insights to drive adoption and growth. The ideal candidate is a strategic storyteller with deep B2B product marketing experience in life sciences or data-driven healthcare, comfortable operating in a fast-paced, enterprise environment.

Requirements

• 7+ years of experience in B2B product marketing, with a solid understanding of life sciences data.
• Proven success in developing GTM strategies and launching new products or major releases.
• Strong storytelling skills — able to translate complex technology into clear, compelling business outcomes.
• Experience partnering with enterprise sales and product teams in a fast-paced, high-growth environment.
• Excellent communication, presentation, and project-management skills.

Responsibilities

• Product Positioning & Messaging Develop clear messaging that articulates the value of the HealthVerity product portfolio to key audiences (buyers, users, KOLs) and versus competition. Refine messaging frameworks and ensure consistency across web, digital, sales, and marketing materials. Conduct value-proposition testing and refine narratives based on customer feedback and data.
• Go-to-Market (GTM) Strategy Build and execute product launch and product expansion plans in partnership with Product, Marketing, and Sales. Manage cross-functional launch readiness — from internal enablement to external campaigns. Identify and define target markets, personas, and segments; develop audience-specific GTM plays.
• Sales Enablement Equip Sales with tools, pitch decks, case studies, objection handling, and competitive insights. Lead regular enablement sessions to improve positioning, storytelling, and differentiation in the field. Partner with Revenue Ops to measure product adoption and campaign influence.
• Market Intelligence & Competitive Analysis Monitor market trends, competitor moves, and buyer feedback to anticipate opportunities or threats. Develop battlecards and competitive analyses to guide Sales and Product strategy. Serve as the voice of the market within the company, advocating for customer needs.
• Cross-Functional Leadership Partner closely with Product Management on roadmap alignment and product-market fit. Collaborate with Marketing colleagues on content development, PR and demand gen to amplify product stories across channels, including tradeshow content development Influence brand and campaign direction through data-driven insights from the field.

Benefits

• competitive base salary & annual bonus opportunity (for non-commissioned roles)
• We offer a 401(k) plan and stock options.
• Health, dental, and vision coverage start on day 1, while 401(k) eligibility and stock options follow soon after.
• Remote workdays and 3 days a week of in-office collaboration for team members in the Philadelphia area. Check location requirements with the recruiting team.
• Take time off as needed, targeted at 4 weeks per year, including vacation, personal and sick time, plus paid parental leave.
• 12 weeks paid leave for childbearing, surrogacy, and adoption; 6 weeks for non-childbearing parents.
• mentorship program, departmental talks, and a library of resources are available beginning day 1 for each new team member to minimize the stress of starting a new job
• biweekly 1:1s, hands-on leadership that is goal-and growth-oriented for each team member, and an annual budget to support professional development pursuits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed