Senior Product Marketing Manager

BrightHire • New York City, NY

13d

About The Position

As BrightHire’s Senior Product Marketing Manager, you’ll sit at the intersection of marketing, product, and sales—owning how our story comes to life in the market. You’ll translate deep customer insights, market dynamics, and product capabilities into clear, differentiated messaging and compelling content that powers campaigns and enables sales. This is a highly cross-functional, hands-on role where you’ll work closely with Product, Sales, and Marketing to shape positioning, influence go-to-market strategy, and drive execution end-to-end. This is a great fit if you’re excited about joining a small, high-performing team with outsized impact, helping define the future of hiring while building a category-defining product. BrightHire is a standalone product and brand, recently acquired by Zoom, combining startup energy with the opportunity to build on a powerful platform. You’ll operate as an AI-native, full-stack product marketer—owning strategy and execution end-to-end, and using AI tools as a practical accelerant to move faster, iterate smarter, and scale impact without sacrificing judgment or quality.

Requirements

• 5+ years of experience in product marketing, with a track record of owning messaging, positioning, and go-to-market work in fast-moving environments; startup experience strongly preferred.
• Experience owning product launches end-to-end, from defining the narrative and GTM strategy to guiding execution across marketing, product, and sales.
• Familiarity with integrated marketing campaigns and how product, content, and channels come together to drive awareness, acquisition, and engagement.
• Proficient writing, storytelling, and communication skills, with the ability to distill complex ideas into clear, compelling narratives for different audiences.
• A self-directed, builder mindset—you don’t wait to be told what to do, you identify what matters most, ask the right questions, and advance work with urgency and intention.
• Comfort operating in ambiguity, balancing velocity and quality while continuously prioritizing toward the highest-impact work.
• Experience using AI tools as part of your day-to-day workflow to research, draft, iterate, and progress faster, with a practical, hands-on approach.
• A deep sense of ownership and accountability, paired with low ego, high standards, and a growth mindset.
• Comfort working cross-functionally and directly with stakeholders at all levels, and a willingness to give and receive candid feedback in pursuit of better outcomes.

Nice To Haves

• Bonus: experience in HR tech and/or marketing to talent, people, or recruiting leaders.

Responsibilities

• Drive customer acquisition and engagement by shaping how BrightHire shows up in the market, from high-level positioning to hands-on execution.
• Own and evolve BrightHire’s messaging and positioning, developing clear, differentiated narratives for executives, recruiters, and talent leaders.
• Translate customer insights, market context, and product capabilities into compelling stories that power campaigns, content, and sales conversations that drive adoption and growth.
• Lead the development of integrated marketing campaigns, stretching beyond product launches to address broader buyer needs, use cases, and market moments.
• Create and oversee high-impact content across web messaging, sales collateral, and thought leadership, acting as a hands-on writer and editor while partnering with designers and creative collaborators.
• Partner with Sales, building enablement materials, sharpening talk tracks, and establishing feedback loops to understand what’s resonating in the field.
• Work closely with Product Management to bring new features and improvements to market, owning go-to-market strategy and execution end-to-end.
• Develop and maintain a solid understanding of our market and competitive landscape, using lightweight research and real-world input to continuously refine ICPs and GTM approach.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed