Senior Product Marketing Manager

Popl Co

8d•Remote

About The Position

This role is for someone who is a true self-starter and who identifies where they can create the most impact and executes, rather than waiting for direction on all tasks. The right person will bring proven product marketing playbooks they’ve successfully run before, and knows how to apply them quickly. Just as important, we want a passionate storyteller who gets excited about telling the story of Popl, our product, the problems in the industry, and our growth as a company. Strong candidates should also be excited to leverage AI tools to move faster, generate insights, and scale their output. This is Popl's first dedicated Product Marketing hire. You'll report directly to the CPO and sit at the intersection of Product, Sales, Marketing, and Customer Success. You'll lead the product narrative: how we position and launch updates, how we tell the story in the field, and how we educate customers so they actually get value. Popl's story isn't one-size-fits-all. The marketing admin running our dashboard and the sales rep capturing leads on their phone at a trade show are different people with different problems who should hear from us differently. Also, many of our buyers don't yet know they have a problem, so a big part of this job is showing them there's a better way. If you want real ownership from day one and get energized by making complex products feel simple and compelling, this role is built for you.

Requirements

3+ years in product marketing or a closely adjacent B2B SaaS role: You understand the B2B buyer journey and know how to create content that moves people at different stages.
A natural storyteller who can write: Sharp copy and strategic narrative in equal measure. Comfortable directing AI to accelerate output without losing your voice.
Multi-persona fluency: You shift tone and framing based on the audience instinctively.
Extreme ownership and initiative: This role is new and intentionally broad. You spot gaps, propose solutions, and execute without waiting to be told.
Strong creative instincts: You push past the obvious first draft and find the angle that actually works.
An AI-forward mindset: eager to experiment with and use AI tools to accelerate research, content creation, and go-to-market execution
Public proof of storytelling: active presence on LinkedIn or other platforms demonstrating thought leadership, writing, or speaking

Nice To Haves

Experience marketing to event marketers, field marketers, or revenue operations teams
Familiarity with CRM or martech ecosystems like Salesforce, HubSpot, or Marketo
Experience with Figma and managing small design teams
Experience at an early-stage or growth-stage startup where the full playbook wasn't written yet
Comfort with webinar production and live content formats
Basic design sensibility, enough to direct visual assets without needing your hand held

Responsibilities

Own product update and launch narratives: Translate what Prod/Eng ships into engaging, customer-facing content that resonates with the right audience across email, LinkedIn, and the website.
Build Sales and Customer Success enablement content: create decks, one-pagers, and battle cards that help our Sales and Customer Success teams walk into conversations with confidence.
Regular audits of product marketing content: Ensures all the above content remains up to date as the product and our market continue to evolve .
Support webinars and customer education: Help plan and execute webinars that teach customers how to get more out of Popl and showcase new capabilities.
Tighten the feedback loop with leadership: You'll be embedded in how the product works, as well as our sales, marketing and success systems, to ensure every piece of content reflects what's true about the product and what customers actually care about.