Senior Product Marketing Manager
About The Position
We are looking for a high-performing marketer to lead our product marketing and go-to-market activities, reporting directly to Regardâs VP of Marketing. You will enable the critical connection between the market and our product proposition by defining our positioning, messaging, and competitive differentiation strategy. You will work cross-functionally to drive go-to-market initiatives, including new product launches that drive our growth and expansion. You will be a force multiplier for our sales and customer success efforts by developing differentiated and compelling marketing content to enable those teams. About Regard Our mission is to bring world-class healthcare to everyone. Regard is a Proactive Documentation solution that advances how care is delivered by reviewing all patient data in the EHR to recommend diagnoses, surface clinical evidence, and draft care plans. This proactive approach to documentation addresses the clinical insights gap at the point of care to improve patient outcomes, physician satisfaction, and hospital finances. We are excited by challenges, mission-oriented work, and meaningful relationships. We work closely with some of the top health systems in the country and are leading the change that healthcare - one of the largest and most inefficient industries in the world - needs. We want you to join us.
Requirements
- 5+ years experience in product marketing
- Experience marketing a B2B SaaS product
- Ability to understand complex technology solutions and related content
- Proven track record leading go-to-market strategies in collaboration with Sales, Customer Success, and Product teams
Nice To Haves
- Health tech experience is strongly preferred
- Experience in early/growth stage company
- Experience with marketing automation and other marketing tech (e.g., Pardot, ABM tools)
- Comfort using project management and productivity tools (e.g. Confluence, Notion etc.) as well as in-app messaging platforms
- Strong problem-solving and analytical thinking skills
- Excellent written and verbal communication skills
- Collaborative team player with a solution-oriented mindset
Responsibilities
- Become an expert on our product â develop a deep understanding of the market, our customers, and our competitive landscape
- Own strategic positioning and messaging frameworks to steer our go-to-market and drive our storytelling and narrative development for the market and target audience
- Translate the product roadmap and key releases into customer facing communications and value propositions that drive engagement and retention goals
- Gather market and competitive intelligence, and establish clear, incisive narratives against key competitors
- Partner with our sales team to optimize our sales cycle and improve pipeline conversion and velocity
- Collaborate with the rest of the marketing team to support brand building and demand generation; be the custodian of how we represent ourselves in external messaging and creative assets
Benefits
- Eligible for equity
- 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
- 18 PTO days/yr + 1 week holiday break
- Annual $750 learning & development stipend
- Company-sponsored team retreat + social events
- A sabbatical program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
